There are projects that soon becomes clear whether they will have a future, a story. This is the case of Lablaco by Lorenzo Albrighi, couture fashion designer from the soul that with the passage of time has evolved his idea of fashion going from pret-a-porter to come to a true cultural revolution in the industry.
This is Lablaco told by its founder Lorenzo Albrighi:
From couture to pret-a-porter up to your new concept and fashion project. How was the path that led you to create Lablaco?
I closed my brand “Lorenzo Albrighi” in July this year to start a new path open to all: Lablaco. I find the current system, old and tired. The market is highly saturated and e-commerce is still limited in terms of order and communication between client and designer. Lablaco is the first online sales platform with search system via hashtag in the world and is also a community where designers and clients can interact in a simple and direct way. Lablaco is the first production place for designers. This means that we produce our designers who can finally rely on a single platform linking care and all points: the pattern to production to delivery. Customers in turn can finally buy clothes to their real value, with the confidence of a perfect fit. Also we produce the same head for male bodies and female bodies, without changing the design. Each garment is finally produced in three different materials, from a tissue to a simpler more elegant fabric for maximum freedom of choice.
What is the message you want to convey?
Find the way!
Street style, luxury and apparel. How they relate Lablaco?
Lablaco on each garment offers an ultra luxury version, a medium, and a more economic one. That’s why the connection is always through Lablaco and not with Lablaco.
Operationally, how does it works?
Via hashtag. For example: #handmadeinitaly #madeinitaly #madeinchina. Lablaco leverages the best side of social networks communicating in a dynamic and organic way.
What are the expectations of Lablaco in short and long term?
Understand how people react to Lablaco in the short term and, in the long term, give a chance to designers around the world have produced their work without any social or economic capital.
ph: courtesy: Lablaco
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