Kanye West with his brand Yeezy decided to ally with Gap, to help him rise up.
The new partnership between the two brands is expected to last about 10 years and will feature a historic brand such as Gap and the streetwear brand of great success of the musician Kanye West “Yeezy“.
It was West himself who announced the collaboration on his Twitter profile…
#WESTDAYEVER pic.twitter.com/ASMwbx7T2o
— ye (@kanyewest) June 26, 2020
The project will be named “Yeezy Gap” and will most likely debut during the first half of 2021.
We are all curious to see the result and how the unique design of Yeezy will blend with the simplicity of Gap.
The line will be made for men, women and children and the intention is to create essential and basic quality garments at a price not exceeding $100 each.
Kanye West posted two Tweets about it with the hashtag #WESTDAYEVER, announcing his next mission: to lift Gap, which has suffered more than many other brands the crisis related to COVID19.
YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER pic.twitter.com/NyxgfYTjJM
— ye (@kanyewest) June 26, 2020
Mark Breitbard, President and CEO of Gap said:
“We are excited to welcome Kanye back into the Gap family as a creative visionary, based on the aesthetics and success of his YEEZY brand and together defining a top level retail partnership”
From the statement it is clear that it is not the first time that Kanye collaborates with Gap, the musician in fact has worked as a clerk in a single brand Gap for a long time!
It will be a dream for the same West, therefore, that will finally be able to bring affordable clothing on the market.
And why not… it will also be a “dream” for many fans of Yeezy who can afford to buy the garments of their favorite brand at more affordable prices.
We just have to wait to see what will be the result, certainly very successful, of this last partnership!
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