After the great success of last December in Paris, Jacquemus announced the imminent opening of a pop-up store in Milan.
The designer Simon Porte Jacquemus had made his debut with a really interesting concept in the French capital, proposing a store open 24 hours a day and always active, just like a vending machine. The shop has dyed 16 rue de Richelieu with its hot pink hues. In order to purchase the products, you have to complete the transaction with the credit card so that you could receive the number corresponding to the locker containing the desired item and its opening code.
«It’s not just about buying: it’s also an experience, a concept. The idea is to break the frontiers in the world of luxury. We want you to come in, feel welcome and have a great experience no matter what you do inside, you can even just pass by and take a picture. This is Jacquemus», declared the brand through its Instagram stories.
The pre-opening of the boutique in Milan will be held from 24 to 27 February with a new color and new products, carrying out an innovative way of doing retail.
If you want to buy online Jacquemus’ products for men and women you can find a great choice on SHOPenauer at the links below:
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