The Campaign
THE QUEEN B LINE JOINS adidas, THE LAUNCH VIA INSTAGRAM
On December 10, Beyoncé unveiled the IVY PARK x adidas collaboration on Instagram. A joint venture at the pace of RnB. In fact, the collection involves the DNA of both Queen B and her career as a performer, as well as that of the German sports company, which welcomes another international music star in its portfolio of artists.
Beyoncé
The capsule is really rich. It does not come down to just one accessory or a t-shirt. From IVY PARK x adidas, the line of clothing, jewelry, sneakers and other accessories is to be expected. However, it is already evident which pieces will be snapped up: the shoes, made of white and off-white leather with the iconic Adidas’ three line and tongue on the heel, with contrasting orange profiles, on the base of the upper of the shoe. This silhouette is finished with a thick rubber-colored rubber sole and the IVY PARK logo on the tongue. And then the jewels, used as an anklet. In addition to earrings, to wear all over.
The Campaign
When to buy it? Short time left. In fact, the collection will be available starting January 18th, 2020, as communicated by Beyoncé herself on Instagram, presumably online and in adidas stores.
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