It ‘a time of great ferment in the world of sneakers, where the giant sportswear and luxury brands are competing to innovate, to create new forms and materials to apply more and more technical and futuristic features.
But there is one thing that all this movement around the sneaker will never overcome: the emotion that expresses a shoe dressed as a real champion during a sporting, those who have written the history of the sport.
I was a kid when I was following Boris Becker feat, and then tried to imitate him as thousands of teenager (with results not up to some of the enthusiasm that we put) on the clay courts of my city. That look, those moves, the set of emotions I think that today are part of my history and the history of many other people who have followed these sporting achievements.
This shoe fits exactly within this heritage that goes beyond fashion to get into the real culture.
We are talking about Becker OG, signed by Puma, which were presented last Friday, October 24 by Antonia Uomo at The Excelsior in Milan, where they will be sold exclusively throughout Italy.
It ‘s a shoe with dazzling beauty. That kind of beauty that comes from the legend, history. And yes, because these were just the shoes he was wearing the German tennis on the grass of Centre Court at Wimbledon in 1985, when he became, at 17 years and 227 days, the youngest winner of a Grand Slam tournament in history.
PUMA today, thirty years later, to celebrate that unforgettable season starring in tennis, with the re-release of the shoe which has made history at the foot of the sample Leimen, and to preserve the famous and original part of the rich heritage of tennis the brand; a story, that of the Puma Court, which began in the ’60s, when designers and developers of the Sports Brand began to perfect tennis shoe really making performance from studies on the movements of the athletes’ bodies and listening to their advice, details that other companies had not, at the time, still under consideration.
The increased awareness of the importance of ergonomics PUMA allowed so to develop a new and innovative approach in the implementation of footwear. Totally manufactured in Europe, with an obsessive attention to quality, hard to replicate in series, guaranteed athlete support and comfort unique.
The new design and technological research have helped over the years, athletes like Boris Becker to play longer and with less effort, becoming number one in the world. With the new models of shoes and socks cotton tube style of play changed radically and gives birth to a new era of aesthetic and memorable sports.
For more information visit the sites www.puma.com/foreverfaster
More from limited edition
Gavor: fashion beyond appearance
«Gavor was born to express themselves and their own body with freedom and personality.» This is the first sentence that can …
Sororité: the vintage lingerie most loved by stars
Sororité Vintage was born as an online shop of vintage lingerie with luxury selections ranging from the Dior’s white lace …
Special Edition signed Dapper Dan x Gap
Dapper Dan is one of the most famous New York stylists thanks to his introduction, in the world of high …
