In February on the web you could only hear about him, Clubhouse: the vocal social of the live streaming, launched in March 2020 by Paul Davison and Rohan Seth.
What made it explode was above all the differentiation from other social networks: so similar to a live, yet with so much in common with the much loved podcasts that you usually hear on Spotify, held by great experts and prominent personalities.
Influential characters and VIPs were not lacking even on this app, to which it was in fact possible to access only by invitation (making the conversation exclusive) and participate in the call, chatting for a few hours with your favorite influencer or singer.
A great opportunity for those who have been able to exploit it: an adequately posed question was able to open stimulating debates to glimpse a life that otherwise would never have been possible to see. But also exciting conversations with industry experts, such as leaders in Economics, Marketing, Fashion and so on.
Yet, already from the end of March, it can be said that the hype of this social network has dropped incredibly, almost no longer talking about him. The decline in interest in Italy by users is not just an impression, but has also been certified by Google searches and Google Trends statistics.
But what made the new one already stale in just a few months?
First of all, the general tendency to immediately tired of an object, content or entertainment proposal in general is an established trend in the attitude of our century and has certainly not helped the app to remain in vogue while trying to develop and give the public the “full” version of the platform.
The problem with Clubhouse was not having immediately a version capable of supporting Android, an operating system by far more used than Apple.
The inability to access even from Android, if combined with the fact that access was only possible by invitation and that each room could only be accessed by a limited number of people (which should not exceed 5000) explains well how the social network has betrayed immediately its own nature of “sociality” and inclusion to the public.
Not to mention the problems due to the lack of control over conversations: each conversation could take unpleasant turns, without being subject to any system of protection of users, just as happens with data. The user is not sure where his contacts end up, nor how they are treated and protected. On SensorTower, in fact, the negative app reviews far outweigh the positive ones.
The question that many are asking is whether it will be able to raise the interest of the public when it will be possible to download the application also to Android users: the latest official statements date back to January 24, 2021, where the app developers already declared themselves working for the Android version, but to date no other news has been released, even if some rumors date the day at the end of the year. But, when they too have followed the course of behavior that Apple users have had (the ” beta ” users who have experienced social media), what will become of Clubhouse?
Without forgetting that perhaps the only major obstacle to the actual growth of this app is the contents. In the age of image and content, can only the voice keep users’ attention high?
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