Lipstick is the cosmetic par excellence, the most colorful and therefore the best way to give ourselves a cuddle in a time of restriction.
We chatted with Francesca and Laura, the founders of PURE POP Make-up, a really young make-up brand launched on the market during 2020, a complicated year due to Covid-19, but wich brings to light revealing business stories, and all by female.
Hi Francesca and Laura, thank you for your availability. How was born PURE POP Make-up and how much was difficult conduct a business choice, in a historical period marked by the pandemic?
“There is no a exact date, we began to develop the idea between us, as friends in informal situations. When it came time to bring our brand to life, it was more complex than we would have thought. The health emergency has upset the situation, the consumption of make-up has been intensely reduced, and we would have liked to experiment with methods that are not possible today, because they require direct contact with the customers.
Why did you start with lipsticks?
We believe lipstick is the cosmetic par excellence, the one that best expresses the soul of PURE POP MAKEUP, because it is the most colorful of the types of cosmetics, and this is what we wanted to convey from the beginning.
Where does the need to create cosmetics with natural ingredients extracted from fruit come from?
This peculiarity arises from the more careful request of the customer, in particular the new generations are increasingly demanding, they are looking for a more conscious and green cosmetic experience, not only in the compositions. But also in the processes, for example, we use an orange oil extraction system, which allows us to recover fruits that would otherwise be considered waste. Without forgetting the eco-sustainable packaging materials of our packages, which we personally take care of.
I did not fail to notice two important tools that you have introduced in your path, the IG Colorland filter to try lipsticks digitally and the explanatory stories on armocromia.
These are tools arised during our journey, which we introduced as we saw the growth of our community which, although still at the beginning, is very present, and we have decided to involve them also for our next release. We launched surveys and asked them first what color they would have prefered to come out first, and also to get inspired on a possible name, we got a follow-up that amazed us.
What projects do you have for the future and are there any news that you can anticipate?
We would certainly like to expand our product range, and we are working on some new features, but we don’t feel to reveal anything yet.
What would you say about yourself to those who still don’t know you?
Francesca: I would like to communicate above all to those who pursue a goal to always believe in it, because no matter how difficult it may be, but if pursued with dedication and belief, the goals will come for everyone.
Laura: I would like to invite those who do not yet know us to take a look at the brand. It is not a move to induce a purchase, but to understand the dynamics of a small brand, understand how much study is behind it, and how much dedication we put into the details.
PURE POP Make-up lipsticks are available on their e-commerce, in 6 different shades.
