The opening of the new flagship store Pull & Bear in Milan, in Corso Vittorio Emanuele II, becomes the occasion to present the limited edition collection created in collaboration with IED. Winners of the contest within the Institute, Elena Shupikova and Maria Kremenska worked on the collection and will have the opportunity to work for a month with Pull & Bear design team, in Spain. The capsule collection is inspired by the world of surfing, the beach, summer bonfires. Both born in 1991, it wasn’t difficult interpret the mood (comfty, street, low cost ) and the target (teen) of the brand that has always been a great success of fast fashion brands.
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