Helen Kirkum transforms discarded Reeboks into 20 recycled sneakers

20 pairs of shoes made using advanced fabrics from the previous Reebok collaboration are going to be released.

The London-based artist who creates bespoke shoes with waste materials, Helen Kirkum, returns to collaborate with Reebok after the success of the first collection released in 2019. The designer’s sustainable and forward-looking approach has led her to reuse the materials of previous collection, “Sole Fury”, and to create 20 pairs of Zig Kinetica II by hand.

The sneakers, featuring different fabrics, have slight differences from foot to foot, ensuring you have a pair of trainers completely unique, handmade and designed by Kirkum.

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Each pair will be accompanied by a limited edition catalog created by London agency The Midnight Club, as well as a handwritten note from Kirkum sharing information on why he created that particular pair.
All 20 Helen Kirkum x Reebok Advanced Concepts Zig Kinetica II sneakers will be available on February 25th at 3pm through the dedicated website in size US 9 / UK 8 / EU 42 only, costing approximately $ 490 USD.