Once again, the maison carried on by Alessandro Michele continues its navigation towards indefinite and unexplored itineraries, making an anti-traditionalist choice: preferring a ‘narrated’ collection through the fashion film tool, rather than doing that with a walkway.
The title of the film has just been unveiled, it will be “Aria” and is going to be broadcast on the fashion house’s streaming platforms on April 15th.
The short film will succeed the first short movie “Epilogue”, which it was presented last spring, as well as at the recent digital festival co-directed by Gus Van Sant. The title, as Gucci’s CEO Marco Bizzarri revealed isn’t casual: it wants to glorify the creative autonomy of the maison, that each time is dedicated to introducing fresh air into the fashion world.
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
The 60s in the co-lab “La Vacanza” by Donatella Versace and Dua Lipa
Donatella Versace and Dua Lipa together for Pre Fall 23 to celebrate the Italian summer. The co-lab between fashion and …
Fashion and design: an open dialogue
From the very early 60s, the artistic dimension that followed the economic, artistic and scientific renaissance saw fashion as the …
