Although according to Interbrand the most famous luxury brand in the World is Louis Vuitton, it’s Gucci the protagonist of the fastest growth (which in 2019 amounted to +23%).
A brand that in recent years, especially with the figure of the Creative Director Alessandro Michele, has been able to get noticed and loved by young people, easily fitting into every type of style: hypebeast, fashion, chic, but alse in more rustic facets, such as the radical chic and the contemporary style of ’70s.
Green light therefore to a bevy of fakes and imitations: from the most recognizable to the most incredible truthful ones, in which China’s field is the expert numer one, with prices often highter than the price we believe a fake could cost.
The Fake/Not Collection is nothing more than the brand’s response to the phenomenon of Counterfeit Culture. The collection is mainly composed of accessories (backpacks, pouches, scarves, wallets, slippers, trucker hats) and each piece has the item ‘NOT FAKE‘, to reaffirm its authenticity but in an ironic way: in fact, frontally, spectators have the vision of ‘FAKE‘ item and only later, on the back, they read ‘NOT‘.
The Collection is already avaiable on the Internet site.
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