The final “act” of presentation of the Gucci “Epilogue” collection.
The campaign was shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo. The scenes take place in opposing Roman places: from Palazzo Sacchetti, a late Renaissance pearl to the more shabby and graffiti-filled Campo Boario area.
Creative director Alessandro Michele explains his stylistic choice in this way:
“I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”
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