This year has also been rich and intense for Gucci. With Alessandro Michele, Creative Director of the Maison, the fashion house has experienced a creative reinterpretation that embraces not only the art of fashion, but also cinema, photography, music and new talents of the contemporary cultural scene. Starting from the campaign with the music icons, with A$AP Rocky, Tyler The Creator and Iggy Pop, up to Gucci Absolute Beginners, Gucci’s initiative to release short films shot and starring nine, young, creative talents ( like Benedetta Porcaroli and Elle Fanning).
This time, Gucci announces the Gucci Overture premiere of “Something that Never Ended”, a seven-episode mini series that features Michele’s new collection. The series, directed by the famous director Gus Van Sant and Alessandro Michele, will be presented online at the Gucci Fest Fashion and Film Festival, on the dates from 16 to 22 November. The protagonist will be Silvia Calderoni, a girl who during her daily life, spent in a sometimes surreal city, meets internationally renowned talents such as Paul B. Preciado or Achille Bonito Oliva.
The program also includes short films by 15 young independent designers with their collections.
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