The Veneto based brand Golden Goose aims to expand its presence in the Asian market, entering the new K11 Musea luxury shopping / cultural center, owned by the Cheng family.
Golden Goose arrives in Hong Kong with its third flagship store in the city. The new concept store follows the ‘The Lab’ format of the brand, recreating “laboratory” spaces where you can customize your sneakers thanks to laces, colored ribbons and writing, creating unique pieces more distressed than ever. It is not the first time that the Veneto brand owned by the Carlyle group focuses on customization: a Golden Goose Lab store has already been present in Milan since January 2019, whose same objective is to establish a link between craftsmanship, costumers and the retail environment.
However, the Asian market represents the largest slice of the company’s turnover with 36% of revenue, compared to America with 34% followed by Europe with 30%. That’s why a lot has been focused on this opening, which helps to further strengthen the presence in the country thanks to the highly respected location: the store was inaugurated inside the K11 Musea, the new commercial and cultural complex that marks a possible direction for the future of luxury shopping.
K11 Musea
The project of the new “art mall” K11 Musea, was carried out by the company of Adrian Cheng (son of one of the most powerful family in Hong Kong) together with various agencies and studios of artists, artisans and designers: the young entrepreneur’s mission was to create a place for the dissemination of talent and culture, even before offering a location for luxury shopping. In the same “container“, together with Golden Goose and other big fashion brands (including Stone Island, Chanel, Chloé, Alexander Mcqueen …), we find bars, art exhibition spaces, cinemas, parks, thematic structures where to occupy one’s own free time.
