“FREE GAME”: Virgil Abloh teaches us how to create a brand

All the basics to give life to your brand on a single website.

Following the serious episodes of racism that took place in the United States, Virgil Abloh decided to support the training of young creatives of colour, moved in particular by the still present disparities in the opportunities, especially in the sector in which he excelled personally.

Thus was born “FREE-GAME”, the web portal in which, through 12 key points, the designer provides all the notions necessary to create our own brand. Through brief descriptions and in-depth tutorials, Virgil Abloh teaches us, completely free of charge, how to give life to your own brand, starting from the important choice of name to the instructions for obtaining copyright, up to how to use Adobe programs and open an e-commerce.

Visualizza questo post su Instagram

~ mass-mentorship concept now live. the goal is to lead by example. rhetoric is a slippery slope i don’t skate on. ~ link in bio

Un post condiviso da “POST-MODERN” (@post_____modern) in data: 16 Ott 2020 alle ore 4:10 PDT

As part of my long-standing initiative to see design, art, and culture more inclusive to young Black designers and those coming from non-traditional backgrounds, I wanted to assist in providing the means for them to advance on the road to ownership of their ideas and brands. I am launching this organic platform for widespread access to information and mentorship. The exact notions and tools that I used to formulate my career open to all. For free.

“FREE GAME” is also in line with Virgil Abloh‘s other initiative, “POST-MODERN”, the scholarships created to provide black students with an education in the fashion sector through fundraising and collaborative tutoring with the Fashion Scholarship Foundation. The aim of the program is not only to guide the new generations, but above all to “open the doors” for all those who want to be part of the fashion system.