Flex Park is the name of the first line of inclusive swimwear launched by Beyoncé with Adidas for the Ivy Park line.
The Ivy Park collection, which was created by Beyoncé in 2016, boasts the partnership with Adidas since 2020. In this case it is a colorful collection for him and her that includes bikinis, one-pieces but also slippers, cover-ups and accessories. It was conceived and designed with the intention of emphasizing the freedom of the wearer with sizes ranging from XS to 4X at an affordable price of less than $ 120. The color palette is a vitamin orange contrasted with white Adidas-style stripes and the Ivy Park monogram.
Among the testimonials chosen to interpret the inclusive costumes campaign, Beyoncè does not appear. In fact, she decides to film some representative faces such as the entrepreneur Kristen Noel Crawley, the actor Quincy Brown and the body positive influencer Tabria Maggiore.
Bold, positive. The collection was created to celebrate the individuality of every human being by presenting bikinis with laces and modeling and high-leg swimsuits in pure eighties style, a t-shirt model cover-up, a bowling shirt set and matching men’s shorts, rubber, a unisex fisherman hat and a tote bag, as well as a logo towel and water bottle. All in 85% recycled polyester, to create high-performance stretch fabrics, with chiffon and micro-mesh details.
The Adidas x Ivy Park collaboration unites and celebrates the DNA of two iconic brands, to stimulate and promote change. It does so perfectly with the help of an icon like Beyoncè who, even deciding to remain in the shadows for the Flex Park advertising campaign, is the mastermind behind such a bold costume collection!
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