Fashion's future is Reese Cooper!

Praised by Anna Wintour at CFDA Vogue Fashion Found, Reese Cooper is one of the most promising designers on the current scene. The clothes have been worn by Travis Scott and Bella Hadid and his name is on the Forbes 30 Under 30 list.

An influential and inspiring young man, so much so that a documentary about him was created on April 15 with the collaboration of StockX, with the provocative title: “We’re not particulary talented, We just try hard”. Inside this sentence is contained all his philosophy; the only way to improve is to always try to train. In short, Reese doesn’t spare himself; he’s talented but also determined and willing to experiment. Born in Atlanta, when he was ten years old he went to live in London and that’s where he began to keep in touch with the street culture he was passionate about, but Los Angeles will be his primary source of inspiration and where he opened his first studio.

He always has original ideas to make his brand unique and engaging. The latest creation is the D.I.Y project: a box that anyone can buy to create their own chore coat; but he also had other revolutionary ideas, which could soon become iconic garments such as the quilted down jacket made of thermo reactive fabric; it changes colour when it’s cold. A decidedly cool garment for those who want to stand out from the crowd.

In fact, Reese Cooper’s style is designed for outsiders like him, for those who aren’t resigned to a future already decided and continue to try. Of course, it wasn’t easy for Reese to make his way, especially at his young age in a saturated and archaic world like fashion; he had to conquer his own space.

Now he can boast his name among the rich program schedule of Paris Fashion Week; you understand well despite the brand is American he decides to show in Paris because the air you breathe during the fashion week there is something unparalleled, to try at least once in your life.

Reese Cooper is so young, with boyish features and a bit too much bleached hair; he has good eyes and always smiles.

He doesn’t think too much about tomorrow because maybe he is the future.