Emily in Paris", the girl we all (or almost) want to be, dresses Hood By Air

Landed on Netlix last Friday, the TV series “Emily in Paris” is definitely talking about itself. Emily, an ambitious girl from Chicago, flies to Paris to manage the social media of a well-known luxury company: photos posted on Instagram, bizarre loves and killer outfits.

In the world top 10 after only two days from the release, thanks to the fame of its creator (the same as Sex and the city) Darren Star, has already divided public opinion. Loved by dreamers of the city of love and by fashion addicted, however, it doesn’t have the full consent of the French public and those who, the influencer, it really does.

Emily, played by the bubbly Lilly Coins, arrived at the headquarters of the company describes themselves at their service with hers skills and “my American point of view”. As if the Point of view of Chicago is for some strange reason better than the Parisian one.

But what everyone agrees on is the pretty actress’s outfits. Red beret and baguette under the arm excluded, (also much criticized as if it was enough a piece of bread and a cap to describe Paris) every outfit is studied ad hoc and all of us would wear them. From looks that we could see along the Avenue des Champs-Élysées during the Parisian fashion week, to more extravagant proposals with street elements.

Blouse with colourful patterned with python miniskirt, tweed jacket in Chanel style with the iconic Kangol fisherman’s cap, Off-White jacket with coordinated skirt. But the most experienced eyes have found the most street garment of the season. It is a cropped jacket of the well-known brand Hood By Air.

The high fashion streetwear brand was launched in 2006 in New York by Shayne Oliver and Raul Lopez, quickly conquered the international scene, infecting the luxury world (still quite rigid at the time) with streetwear style.

Active until three years ago, in 2017 the two took a (long) break, and then returned to the scene in July 2020 stronger and street than ever. New concept and new strategy: a fashion contaminated by art. They propose four new essences of the brand : Hood by Air, Hba, Museum and Anonymous Club, each with different lines and objectives.

Everything that the fashion industry asks today, the American brand proposed it ten years ago: different markets, multiethnic cast and genderfluid, the use of the t-shirt symbol of street culture as an absolute base item.

The perfect choice to dress the actress HBA made the most experienced (street)fashion victims crazy. The success of the latest collection presented is imaginable by the large amount of soldout pieces on their e-commerce site. We just have to wait for the restock, doing a binge racing of the TV series.