Sunnei’s latest idea is a hymn to do it by yourself!
After the success of Sunnei Canvas, a project with which retailers could customize the garments in the collection, the brand founded by Simone Rizzo and Loris Messina has extended the concept of do it by yourself to the public, allowing customers to customize their t-shirt.
The “Do What You Want” is an ultra basic t-shirt in cotton with rounded neckline, genderless and size inclusive (from XXS to XXL).
The t-shirt, available in a wide range of monochromatic colors, is sold in a special pack containing two different logos, one white and one black, to be applied to the shirt with the help of an iron.
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Sunnei therefore gives you the possibility to “do what you want” with your t-shirt, and decide whether to leave it plain, without embellishments, or to place the brand logo anywhere on the t-shirt.
For Sunnei, this is a project that expresses the essence of what a basic t-shirt is: an everyday uniform, which can be offered in a variety of alternatives.
The “Do What You Want” t-shirts are available on the Sunnei website at a price of 90 € for short sleeves and 110 € for long sleeves.
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