After two years of renovating, Dior brings back to life the first boutique of the designer who gave life and his name to the brand.
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Situated at 30 Avenue Montaigne, in the 8th arrondissement of Paris, the location has an extension of over 10.000 square meters and it represents a fundamental piece of history for LVMH’s brand. Very close to the Champs-Élysées, more than 70 years ago, Dior himself created the first collections for the Maison right inside the building.
The structure, which reopened its doors to the public on the 7th March 2022, houses a 2.000 square meter boutique that includes the Haute Couture Salon, the Haute Couture Atelier, Haute Jewellery Atelier and both women’s and men’s collections.
The American architect Peter Marino took care of the entire project, including inside the building also a suite for VIP guests, the Dior Café and Restaurant run by chef Jean Imbert and an art gallery dedicated to Christian Dior and the generations of his successors, up to Maria Grazia Chiuri.
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