Diesel chooses some of the famous talents from Guinness for its new spring / summer 2022 campaign.

The new Diesel campaign created in collaboration with Guinnes World Record sees really extravagant young people as protagonists.

The advertising created, whose claim reads “For Successful living”, presents young people who certainly do not go unnoticed.

Nine record holders were chosen. It starts with Nick Stoeberl, the boy with the longest tongue in the world (USA) and continues with Maci Currin, the girl with the hugest legs in the world, around 135 cm per leg (USA) to get to the face of the campaign or Samantha Ramsdell, with the widest mouth in the world (USA).

But that’s not all; we have Joseph Grisamore with the world’s longest spiky hair, 129cm (USA), Gary Duschl who composed the longest candy card chain in the world, 32 555, 68 meters (USA) and Jason Barnes (USA) who manages to do the most drum rolls in one minute thanks to a rod-shaped prosthesis (USA).

Among the nine chosen, only three fail in the United States and we are talking about Edward Niño Hernandez, the smallest man in the world still alive, whose height is 72.1 centimeters (Colombia), Maria José Cristerna (Mexico), with the most body modifications on a woman and James Brown (UK) with the largest collection of vacuum cleaners in the world boasting 322 models.

To date, only four of the nine Guinnesses selected have become the face of the campaign, in particular Nick Stoeberl, Maci Currin, Samantha Ramsdell and Joseph Grisamore portrayed in a newspaper cover signed by Diesel. We can’t wait for the brand to publish the next issues to discover the five remaining talents!

Beyond the fun and curiosity that this viral campaign can generate, Diesel in an extremely eccentric way proves to be a highly inclusive brand, offering really to everyone the chance to be fashionable.

It is possible to buy the Spring/Summer 2022 collection on the official Diesel website.

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Posted By

Alessia Fazzolari

Laureata in IULM e studentessa di moda presso la Statale di Milano. Da sempre attratta dal mondo del fashion, essendo cresciuta a Milano, giorno per giorno mi lascio guidare da tutti gli stimoli che questo mondo può dare, senza rimanerne mai delusa.