DENIMAZING: the new platform entirely dedicated to the denim sector!

Dear readers, as you can well imagine, the pandemic in progress, which we have been experiencing for over a year, has greatly penalized the world of fashion, primarily with the closure of various commercial activities. Any retailer, to cope with the problem, had to bet everything on online purchases, significantly increasing the attention on webstores. It is no coincidence, in fact, that today we talk about e-commerce as the future of fashion.

Starting from this awareness and the ongoing difficulties, we offer you today an emblematic example: the intuition had by the young Laura Pianazza, whose main goal is to launch an online platform to facilitate B2B / B2C sales. Primary focus of the platform? Denim.

Coming from publishing specialized in the denim sector, he was able to create his rich network of contacts with entrepreneurs, professionals and communication agencies. Indeed, leveraging on his vast experience; was able to identify and encounter the great difficulties that Italian companies often encounter in digitization. And it is precisely to them, to small and medium-sized enterprises, that Laura turns by offering a service based on intelligent marketing strategies, but above all on the skilful balance between technology and know-how, which is often lacking.

The entire project is called DENIMAZING (a combination of DENIM and AMAZING) and will be conducted in tandem with companies producing denim fabrics (b2b) and producers and distributors of finished products (b2c). Specifically in the “business to business” area, the service will allow companies to sell their fabrics by the meter with a 3D presentation and show their virtual showroom. In the same way, brands will also be able to sell their products to buyers by taking advantage of the virtual tour of the showrooms or by means of chat / video calls.

As for the service providers (dyeing companies, washing companies, etc.) they will be able to interact with the commercial directors of brands and fabric companies through real virtual rooms, created specifically within the same market place.

Despite being an embryonic project, an excellent, well-structured and configured service is expected. Thanks, in fact, to the collaboration with the online marketing and sales agency: VELVET Media, the platform will undergo a development and growth program, from the construction of the platform itself to the definition of marketing and advertising strategies, both traditional and web and social. . Then adding a team of professionals specialized in various fields, from commercial to business, from web design to communication; the results can only be guaranteed!

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.