Pouring paint on the floor will become like chatting on our smartphone, in short, just a click away. Why on earth should I spill colors on the floor … you’re wondering, risking moreover the defenestrazione from my mother!
Maybe then you don’t really know what spin art is, a lateral thought that creates forms on the canvas through the movement of the canvas itself. In a nutshell, it is no longer the artist’s hand that moves to create something, but the same painting, which, moving in a circular way, gives life to ever-changing and unpredictable forms.
The spin art of Damien Hirst can now all be experienced in the comfort of their homes. How? Through augmented reality on Snapchat you will find the new target inspired by this original and unpredictable technique.
The collaborative filter is now available globally, allowing Snapchat users to virtually create their own spin paintings in the comfort of their home.
“It’s amazing to work with Snapchat on this totally spin art goal and to allow millions of people to make their own spin paintings directly from their phones. I am so happy that this collaboration with Snapchat also supports Partners in Health, a brilliant and forward-looking organization that helps communities in developing countries around the world cope with the devastating impact of COVID-19. ”
These are the words of the artist and show us once again that in our contemporary there are no more borders of any kind. Art has always been a way to reflect and shape our life. A way to be able to look at her once and for all because she is placed in front of us within a painting. A revolutionary protest cry or celebration of our society. This depends on the historical periods that man has lived.
If in the past art was considered something elitist and destined for a few, today we are finally faced with the awareness that art is a business that in one way or another affects everyone. It is a way of looking at our reality and understanding who we are.
Here, then, seen from this perspective, the collaboration with Snapchat of the artist Damien Hirst becomes the way of making art of our contemporary. Making art with what we literally hold every day in our hands: a social media.
At each epoch its means … Well this willy-nilly is the era of social media and new digital technologies. Precisely because I don’t want to limit the concept of art, which by its definition remains open to any type of contamination, I think this collaboration is one of the most current and contemporary ways to allow everyone to fall in love with it and let it enter their lives. The place that art has always deserved I would add.
Find out how art also enters the shots of the Jeanne Vicerial pandemic!
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