The introduction of the podcast on streaming platforms, has made use of voice as an innovative way to communicate. So, why not allow public to share their ideas as well?
This is how Clubhouse was born, the ideal way to have direct voice contact with public in times of pandemic. If it’s just a trend of the season we can’t know yet, but for now, it’s turning out to be really effective. And fashion, which has always needed to have a confrontation with audience, is making full use of it.
Clubhouse
Unexpectedly, editors and journalists weren’t the only ones who caught the news, but designers with the aim of engaging consumers. Virgil Abloh, who proved to be the forerunner of this trend, very often organized talks on the platform involving 2 million followers.
“I am part of that collective of people who are entitled to what is in and what is out and for me this is a very important responsibility. I therefore consider it essential that I am aware of what people think and want, I have to be connected with people, it is not enough that I lock myself in my studio and decide without having heard the voice of consumers”, said the designer.
Clubhouse is also proving to be a useful support vehicle for Digital Fashion Week. The founders of The Attico, Gilda Ambrosio and Giorgia Tordini, for the launch of the “Life at Large” capsule, invited the models of brand’s new campaign and consumers to listen to presentation of project.
Credits: The Attico
Even Giuseppe Zanotti for MFW, has decided to organize two “rooms” for the launch of his new collection, in Italian and English and with special guests such as Daniela Collu, writer and presenter, model Cat Poulain and stylist Michela D’Angelo.
