Balenciaga presented its new collection by flooding the catwalk, the front row was available for those who wants to get wet.
The beginning of the show was a dark triumph of oversize coats, velvet or silk cloaks, silhouettes from the clerical to the new gothic between black, pleated and oversize shapes.
The autumn-winter 2020 collection presented in Paris complaints global warming, by using a large LED screen suspended that projected threatening images of infernal skies, floods, tides, storms and solar eclipses with a reference to the fact that the level of the oceans are rising.
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Inside the wide spaces of La cité du Cinema, a small Hollywood on the Seine in Saint-Denis, north of Paris, supported by the director and producer Luc Besson, the director Gvasalia has set up a catwalk completely flooded by dark and murky waters, in a kind of flood.
“This is my method of appropriation: using the objects around us and transforming them into a new product. I believe that every designer has their own way of working and this is mine … The industry produces so much that I think I have no right to invent anything, if not to take existing things and shape them into something different” Demna Gvasalia
After putting the blue European Union at the center of its spring summer 2020 fashion show, once again Demna Gvasalia shows us how it is not just about clothing, but a real experience. The designer seems to evoke the end of the world, even only in the environmental emergency, a theme he had already dealt with last winter through a capsule collection in support of nature in collaboration with Farfetch.
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