New season, a lot of news. The parisian men’s fashion brand, Patrons, has decided to turn the page experimenting with new fabrics and garments for the upcoming autumn-winter collection.
The motivation is only one: to increase the quality of the outfit, increase the intangible value of the brand. The creative team of Patrons, led by the young Vincent Schoepfer, turned to countries like Scotland, Portugal and Italy, where there is a lot of care in production and fabrics, to make clothes that still cater to street-wear but in a more refined way, what they call chic.
Another important innovation is the introduction of a new cut for one of their cult product: the pants with five pockets, as well as knitwear, hats and leather accessories. Compared to the summer collection, more minimal and less rich in terms of quality materials, this time Patrons went further by producing garments with textile fibers such as wool, silk and cashmere.
There is no more inspiration like “space” then. These outfits are meant for the same man who always dresses Patrons, but at the same time grows with it and it looks and fits its changes. No moodboard, only the knowledge that to create your own slice of the market you need commitment, creativity and a broader vision of what the world has to offer.
ph courtesy: press office
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