The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
The new iPhone 13 and 13 Pro: the news!
Yesterday, September 14, 2021, at the most anticipated Apple event of the year, in California, the upcoming releases of the …
JW Anderson’s Punch Bags for the FW21 are the new must of the season
JW Anderson's fall-winter 21 collection astonishes and surprises. As a matter of fact, inside the collection there's one of the …
WAIT SELECTION: Trendy men’s hats for spring/summer 2021
The trend of the summer men's hat, that's what we're talking about today. An accessory that by now cannot be missing …
WAIT SELECTION: Trendy women’s hats for spring/summer 2021
The trend of the summer hat for women, this is what we talk about today. An accessory that by now cannot …
Coming soon the new absolutely unisex nail polish line created by the rapper Lil Yachty
"Crete. For you, not them ". This is the slogan that accompanies the launch of the new nail polish brand …
Trend Alert! How to draw inspiration from Emilio Pucci’s SS 2000
So current, it could look like a fashion show today. The Spring Summer 2000 collection by Emilio Pucci will make …
Uniqueness through a print: tie-dye is the trend of the SS21
Take an apparently simple garment like a t-shirt, a sweatshirt, a jeans and then take some color. Dye the fabric …
Trend Alert! Our selection of summer straw and wicker hit bags
Among the hit bags of the summer there is no shortage of wicker and straw. The selection of Wait! for …
Vetements launches into the junk food market with its “Vetements Burger Meal”
Here's where to find the fashion lunch! Vetements, which had organized a show at McDonad's on the Champs-Élysées during the Paris …
NFT and crypto art, how will they influence the fashion system?
The trend of Nfts is increasingly widespread and expanding. Let us make light to understand what it is and how …
The new Supriya Lele collection is a nostalgic throwback to the 2000s
A nostalgic minimalism from the 2000s is reflected in the Supriya Lele's collection. The aesthetic adopted by designer Supriya Lele …
“Moonlight” by Fendi is the it-bag for Spring 2021
Moonlight bag designed by Silvia Venturini Fendi was presented at the last MFW Woman, for Spring/Summer 2021 season and is …
CHOSEN PIECES: Paloma Wool’s Margot boots
Paloma Wool is the 100% Spanish fashion house based in Barcelona. The brand is very popular among influencers, it uses …
Grandma trand: romantic and nostalgic, the crochet protagonist 2021!
The must-have of the coming seasons? Whether it’s a bag, a necklace, a bikini or a skirt.. anything as long …
What Fashion-Sign are you? The looks on SHOPenauer of your zodiac sign for her and for him
For all those who do not have the slightest intention of keeping their feet on the ground, the OROSCOPeanuer look for …
The beloved Nike Dunk High Ambush paints of the colors “Chicago”
The New Year has just begun, but Nike and Ambush have already reserved great surprises for us. The hybrid between the …
Shacket: the checked trend of the year that everyone wants!
Crediti: Zara Jacket or shirt? A shacket is the solution. The name of the garment come from the union of the …
Magneto scarves overcomes the barriers of art and makes us wear it
A scarf is just an accessory. Not for Magneto scarves. A unisex brand where the contamination between contemporary art and fashion creates …
Stüssy and Nike kick off 2021 with a recycled clothing collaboration
The fabric of the future seems to be confirmed in recycled nylon. From carpets to fishing nets used, Nike for the collaboration with …
Lockdown addicted must-have to have in the closet
I have nothing to wear. Our favorite phrase when we are getting ready to go out in the morning, in the …
Simone Rocha x H&M is the new collaboration coming out in March 2021
It is well known that opposites attract and the proof comes from Simone Rocha x H&M. The world of fast fashion …
MEN, All the most trendy items of 00’s you must have in your wardrobe
80s and 90s broke down stereotypes about streetwear and, since it was a cult for a few people, it entered …
The New Vintage of Urban Outfitters
Urban Outfitters (UO) is a well-know American brand, born in 1970 at the hands of three univeristy students from Philadelphia. Initially …
WOMEN, All the most trendy items of 00’s you must have in your wardrobe
It was the 2000s, the numerous trends of the 90s had just been abandoned with a very clear and legitimate …
What Fashion-Sign are you? The looks on SHOPenauer of your zodiac sign for her and for him
For those who are obsessed with it, for those who read it every day, for those who consult it in …
Prada expands the sustainable Re-Nylon line
The next step in sustainable luxury? In a word Re-Nylon. A fabric infinitely regenerated without loss of quality with Prada becomes the …
Account to follow on Instagram: fendi_baguette
Let's be honest: who among us wouldn't want an archive completely dedicated to the it-bag of her dreams? And us, who are constantly looking for …
Beauty beyond algorithms: the true face of Instagram
What is the difference between these two photos? One is in line with today's aesthetic standards, the other is not. The …
Express yourself – Wait Fashion’s December editorial
Wait Fashion's December editorial talks about freedom of expression. From gestures to clothes, everything communicates something about us. Three completely different …
The message of hope behind the two “Pantone color of the year” 2021
17-5104 Ultimate Gray and 13-0647 Illuminating, the colors chosen by PANTONE for 2021 ever closer. A combination of two seemingly …
Lil Yachty will launch Crete, his unisex nail polish brand
Lil Yachty arrives in the beauty industry with a new line of nail polishes, Crete. It is well known how the …
Supreme Winter Tees 2020: all the info on the release
In addition to the Fall/Winter 2020 lookbook, Supreme has published a close up of the Winter Tees. As a fixed appointment …
Chocolate mania! The Adidas HU NMD are tinged with chocolate
The trend of the chocolate brown season continues, this time on a pair of Adidas HU NMD. Available today 15 …
Virgil Abloh projects us into the future with the new Louis Vuitton 2054 capsule collection
Virgil Abloh imagines the future of fashion in the year that will mark Louis Vuitton's 200th anniversary. The Louis Vuitton 2054 project, …
Interview with Martina Socrate: this is how TikTok became her job
Martina Socrate tells us how TikTok has transformed from a pure moment of leisure to work. We had a chat with …
Gia Couture Firenze: the “hit” boots of the moment for fun, casual and powerful women
"100% made in Italy" is the must-have of this season. The boots of Gia Couture Florence are conquering the hearts …
SWEETandSOUR, is the new entry of Espressoh
Don't you know Espressoh yet? You can fix it and this is the good time. Chiara Cascella, the founder, with the …
Brands & Designers
Brands & Designers
fashion
fashion
fashion icons
fashion icons
interviews
interviews
new talents
new talents
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Interview with Ilaria Norsa, co-founder of the INAN STUDIO brand
We had a chat with Ilaria Norsa, co-founder of the INAN STUDIO brand, a brand of belts attentive to sustainability …
Interview with Isabella Franchi, aka UnghieDellaMadonna
Isabella Franchi tells us about the work that lies behind the great success of UnghieDellaMadonna Isabella Franchi, after her stay in …
The final ranking of the best Poke in Milan
We have asked you in recent weeks, through a survey on our Instagram Stories, what in your opinion was the …
Martiniano’s Glove shoe: a timeless classic that adapts to any style
It is not a simple ballerina nor a moccasin: Martiniano's Glove shoe is a staple in its own right. Martiniano is …
Accessories
Accessories
Bags
Bags
Brands & Designers
Brands & Designers
fashion
fashion
new talents
new talents
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Trend
Brand to watch: HALÍTE
The made in Puglia brand HALÍTE, which in Greek means "salt stone", is so called because it makes bags and …
10 outerwear, according to Wait!, to buy on SHOPenhauer
The season of coats, jackets and furs begins and there is nothing better than a nice brand new outerwear to …
GORPCORE: the ultra-technical trend comes to the city
In 2018, New York Magazine and The Cut magazine had already started talking about a new trend that was exploding …
CLASSIC BLUE: the reasons why it’s the pantone of 2020
Each year the Pantone Color Institute elects one of its pantones as the color of the year, determining for the …
One piece and two ways to wear it: Burberry midi dress
Always in a hurry and with a lot of commitments, we often forget the importance of feeling fashionable, even when …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
new talents
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Shows & Events
Shows & Events
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Interview with Pietro Migliucci, founder of the sustainable brand 10 05
We chatted with Pietro Migliucci, a designer from Campania who launched a sustainable brand in 2019, Modus Vivendi, today renamed …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
glasses
glasses
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Interview with Stefano Ottone and Alessandro Forte: the founders of the GLASSING eyewear brand
Born in the summer of 2008 in Ibiza by Alessandro Forte and Stefano Ottone, GLASSING is a constantly growing Made …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
Trend
Trend
women's shoes
women's shoes
WAIT SELECTION: Maison Margiela Black & White Painted Tabi
These Tabi by Maison Margiela Black & white are a truly unique product! We have already talked about the iconic Tabi …
Fifty candles for Paul Smith’s fashion
This is how the British fashion designer pays homage at his Maison Indie What color if not sky blue to happily celebrate …
SALVATORE PICCIONE SS21: “A message of positivity and irony”
After Piccione.Piccione, the brand founded in 2012, Salvatore Piccione (winner of Who Is On Next in 2014) has decided to …
Balenciaga presented the Spring/Summer 2021 in the most street way ever
Demna Gvasalia has chosen to show Balenciaga's Spring/Summer 2021 collection with a video streaming. "Creating real clothes for real people", this …
BARTOLOTTA&MARTORANA SS21: “Tribal Attitude”
During the Milan Fashion Week the new summer collection of the Bartolotta&Martorana brand, “Tribal Attitude”, was presented. The inspiration comes from …
WAIT! MENSWEAR SELECTION: 10 vests to watch this fall
Our selection of vests for fall 2020. The gilet is one of the most talked-about garments ever: relegated for years to …
fashion
fashion
fashion news
fashion news
new talents
new talents
Shows & Events
Shows & Events
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Trend
Salvatore Vignola SS21: MELINA
Salvatore Vignola is a young Lucanian designer with an innate talent who launched the homonymous brand in 2016. This year he …
ANAME: the jewel with your name
Faces disappear Hands communicate Writing messages to the universe Shooting the unknown. The power of these words is to build an ever-changing imaginary in …
London Fashion Week 2020: the fashion of the rebels
God save the Fashion Week. London is the city of the underground, of fish and chips, but also of a Fashion …
Milan Fashion Week SS21: Fendi – the first physical show of Fashion Week
With due distances and a small number of guests, Fendi opened the dances of the Milan Fashion Week. Through a collection …
Fashion to eat : the collaboration between fashion and food
We are all used to connecting clothing, accessories and footwear to fashion and fashion's brands. However, in recent years we …
5 Italian creatives to follow on Instagram: Roberta Pinna, Marco Imperatore, Alessia Stefano, Giulia Achenza, Michele Bisceglia
After the summer holidays, here we are again with the column of the 5 Italian creatives to follow on Instagram! Today …
Clothes that never tire us: 4 Foulard – Top Ideas
What object will we never get tired of? That object that will not end up being forgotten in some shelf full …
From Japan to Sweden, IKEA’s EFTERTRÄDA collection is now available online
From Japan to Sweden, from furniture to clothing. And those who say that fashion is just a matter of clothes …
Prada x Adidas: the Superstar who has already conquered everyone
The Prada Superstar is available in Adidas and Prada stores. Available in three combinations, black, white and black, and chrome silver …
Dior, Alyx e Gucci replace sneakers in the last fashion shows 20/21
Una nuova direzione per gli sneakerhead In recent years, sneakers have dominated the streetwear world, overcoming traditional silhouettes. If now the …
Behind The Scars. Sophie Mayanne’s photographs look beyond
Behind a face there is a story. For Sophie Mayanne, the story is behind a scar. An indelible mark of the …
WAIT TONIGHT: Bar Luce by Fondazione Prada in Milan
Here we are back to our weekly appointment WAIT TONIGHT with the coolest places in Milan! More than a "night" bar, what …
Top beauty influencer 2020 pt.2: who tells us what beauty is?
Telling the world what people should consider beautiful is a tough business. Of course, there are aesthetic canons that, depending …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
men's shoes
men's shoes
Trend
Trend
women's shoes
women's shoes
A shoe not to be missed for summer: the Reebok Beatnik Sandal
Between comfort and aesthetics, in this case, it is not known who wins. Reebok Beatnik sandal is beautiful to look at …
5 Italian creatives to follow on Instagram: Francesca Moscino, Angela Montorfano, Debora Saveriano, Giorgia Andreazza, Alessia Caliendo
The five Italian creatives of this week are all women, each of them with their own path, great passion and …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
interviews
interviews
Trend
Trend
Trend
Interview with Valentina Giammarco, the founder of the brand “The Beatriz”
We interviewed Valentina Giammarco, the founder of a beautiful Made in Italy brand of couture headbands, The Beatriz. Hi Valentina, it …
Nail Mania: your new summer 2020 trend
What is the first thing you look at in a woman? Hands they answer... I strongly doubt that this is the …
Top beauty influencer 2020: who tells us what beauty is?
People able to influence our choices and our behaviors. More or less competent personalities who have earned our respect and …
S.O.S. – Selected On SHOPenauer: WAIT selects outfits for her and for him
Like every week that respects itself, the team of Wait has created for you a roundup of outfits with selected …
10 summer trends identified on Instagram
The must-haves of summer 2020 Scrolling through the Instagram home it seems that 2020 is not such a disastrous …
WAIT TONIGHT: Gelsomina in Milan
Here we are back to our weekly appointment WAIT TONIGHT with the coolest places in Milan! If there is one thing …
Discover where the smile ended in fashion
We always keep everything and everyone at a safe distance. Very few gain a place in our strange world. Maybe …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
Trend
Trend
Interview with the founders of Aequem: a sustainable fashion e-commerce
We had an interesting conversation with Ieva and Magda, the founders of Aequem, a sustainable fashion e-commerce . Take a …
5 Italian creatives to follow on Instagram: Alessandra Airò, Riccardo Linarello, Giulia Tordini, Alessandro Obinu, Dante Leo Capasso
In how many ways can creativity be expressed? So many, and the 5 Italian creatives of this week will prove …
WAIT TONIGHT: LùBar in Milano
Here we are back to our weekly appointment WAIT TONIGHT with the coolest places in Milan! With today’s article we will …
v93oo: what does it mean to be beautiful?
We want to be beautiful at all costs... but beautiful for whom? For the partner, for us, for the neighbor, …
The runners’ revolution: Mizuno Enerzy
The beginning of a new generation of midsoles With Mizuno Energy let's talk about innovation. An innovation …
XOUXOU: the mobile phone necklace saves smartphones
I can proudly and firmly say that my cell phone is a true survivor. My dear phone was ugly, from …
S.O.S. – Selected On SHOPenauer: WAIT selects outfits for her and for him
Like every week that respects itself, the team of Wait has created for you a roundup of outfits with selected …
Size and Levi’s Vintage models Guide: a denim for every body
By now you have come to the sad conclusion that finding the vintage Levi's of your size is a bit …
WAIT TONIGHT: Carlo and Camilla in Segheria in Milan
Here we are back to our weekly appointment WAIT TONIGHT with the coolest places in Milan! Today more than yesterday we …
5 “young” Italian creatives to follow on instagram: Riccardo Apostolico, Anna Galaganenko, Giorgia Imbrenda, Alessia Agus, Roberta Console
The 5 Italian creatives of this week are young, emerging and talented, each of them with a strong personality and …
S.O.S. – Selected On SHOPenauer: WAIT selects outfits for her and for him
Like every week that respects itself, the team of Wait has created for you a roundup of outfits with selected …
5 Italian creatives to follow on Instagram: Ronni Campana, Marco De Vincenzo, Antonio Patruno, Francesca Cefis, Gala Rotelli
New week, new creatives to follow on Instagram. This time no faces, I will let it be their job in the …
S.O.S. – Selected On SHOPenauer: WAIT selects outfits for her and for him
Like every Friday, our section S.O.S "Selected On Shopenauer" continues with new and very original outfits for him and for …
5 Italian creatives (by adoption) to follow on Instagram: Georgia Tal, Candela Pelizza, Tamu McPherson, Ivan Bontchev, Jessica Nedza
In Italy, and more particularly in Milan, creative people from all over the world are concentrated. Some of them are passing …
S.O.S. – Selected On SHOPenauer: WAIT selects outfits for her and for him
We can also pretend that we don't care, but the truth is that wearing one type of clothing rather than …
5 Italian creatives to follow on Instagram: Bea De Giacomo, Marco Panconesi, Giulio Casagrande, Paolo Stella, Isabella Franchi
Who had the courage to launch their brand or business? Who took the risk of embarking on a job that …
SAVE MONEY NOT STYLE (ep.4): fashion selection
After episodes 1 and 2, we return with our selection section of alternatives to very expensive or limited items, to …
SHOPenauer LOOKS Travel Lovers: outfit for him and for her
People travel for the most diverse reasons. There are those who can not help but visit distant places, new cultures …
WAIT SELECTION: Denim Jackets for him and for her you shouldn’t miss!
The jeans jackets are a must-have and this summer are trendy, like tie dye and black converse! That’s why today we decided to …
5 Italian creatives to follow on Instagram: Antonio Moscogiuri, Tommaso Ottomano, Nicola Brognano, Giulia Cigarini, Pietro Cocco
New appointment of the 5 Italian creatives to follow on Instagram, let's see who has conquered the place in the …
The ready-to-dye t-shirt is the latest Reese Cooper’s invention for the DIY line
Reese Cooper teaches us to dye t-shirts by hand in 10 steps, obviously doing-it-by-yourself! In April, the young designer Reese Cooper, …
Local Surgeon 2084: what will the BEAUTY of the FUTURE look like?
Are we really sure we want to grow old with the face of the famous and ironic Valeriona Marini? Nothing against …
SHOPenauer LOOKS Back to Office: outfit for him and for her
All things, beautiful or ugly, always come back to us in life. There are those who call it karma, who …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
