Charm and talent: model HoYeon Jung is the new revelation of Korean cinema thanks to Squid Game
On September 17, 2021, the South Korean Squid Game series was officially released, which in a few weeks went viral …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
Between cultural and new-romantic contaminations: Supriya Lele debuts at London Fashion Week with her post-pandemic fashion
For the London Fashion Week, the designer Supriya Lele showed in London for the first time, two years after her digital …
Steetwear and Upcycling: this is how Tega Akinola revives Nike and Patagonia garments
Tega Akinola, with only 22 years and a degree from an undefined London college, has made a lot of talk …
Transparencies and geometries: Nensi Dojaka, the new winner of the LVMH award
Nensi Dojaka is the new revelation in the world of fashion. Winner of the LVMH 2021 award last September 7, the …
5 handmade knitwear brands to follow on Instagram!
Knitwear has always been an essential part of the male and female wardrobe. However, if at first it was mostly …
5 emerging brands to follow immediately on Instagram
For those who follow us faithfully and for those who are discovering it now, the weekly Wait calendar now has …
5 videomakers and directors, to know and follow on instagram
Today we have decided to select for you 5 Videomaker Instagram profiles, directors to follow. As you scroll through your feed, …
Five creative profiles, to know and follow on instagram
At Wait we have selected five profiles for you that you should know, and we decided to do so by …
The upcycling of Philip O’Donahoo and his brand New Riot is everything but simple recycling
The concept of giving new life to something that is now old, out of fashion or of the wrong size …
DATT, the emerging star of Vietnamese Fashion Design to keep an eye on!
Almost nothing is known about Datt, an extremely curated instagram profile, consistent collections and avant-garde design. Between Bio and About, …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Fashion 4.0 by Post Archive Faction
Pioneers of a fashion that does not look at beauty but at the useful, which does not aim at form …
Peter Do gets for the first time on a Runway. His SS22 will be presented at the NY Fashion Week
Peter Do never needed a fashion show, a traditional method and a canonical showcase to get noticed. His essential and …
TRUSSARDI: Serhat Işık and Benjamin A. Huseby are the new creative directors of the maison.
The greyhound company has just formalized the appointment of Serhat Işık and Benjamin A. Huseby as the new creative directors …
Giulia Rossetti gives life to Giuro, a blossoming handmade project
Giulia Rossetti, heir to the Fratelli Rossetti empire and head of the accessories department of the historic family brand, decides …
Interview with Eva and Carolina, founders of Acidalatte
Eva and Carolina tell us the story of their Milanese brand Acidalatte, a playful and vibrant emerging label that combines …
Charlotte Knowles is the designer of the moment looking to the ’90s!
Beyoncé, Bella Hadid, Kyle Jenner. . . What do these three stars have in common, besides, of course, their enormous …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
new talents
new talents
HUMPTYDUM bright colors and pop patterns
It is important not to lose sight of emerging designers and brands, who base their identity and aesthetics on craftsmanship …
Windowsen, Haute Couture as you have never seen it before
Forget lace and embroidery, we are in 2021, and if this last year and a half we have accepted any …
Interview with Emre Pakel: the Turkish designer who puts eco-sustainability at the centre!
A few months ago we told you about the young designer of Turkish origin: Emre Pakel, who is slowly making …
With Alan Crocetti jewellery becomes the stage for experiments and social disobedience.
Alan Crocetti, Brazilian naturalized British, is the emblem of an emerging category of designers who use art, the power of …
Avavav’s second collection is created with luxury scraps
Some time ago we told you about Avavav, the Florentine brand that combines Scandinavian minimalism, typically Italian tailoring quality and …
Your earrings are too heavy? Try piercings for sunglasses!
Looking for new talents Wait! today stops to observe a category that is very rarely considered and almost never gets …
The new capsule “Flower Jacquard” by Yume Yume brand is inspired by the flourishing nature
Yume Yume is an Amsterdam-based footwear brand that, through the adoption of an innovative and sustainable design, combines fashion with …
Clothing of the future? For Vollebak it’s already here!
“In every industry there’s someone building the future, whether it’s technology, architecture, food, cars or space rockets. In clothing it’s …
Ardusse’s creations rediscover their lost innocence
Dear readers, as you know Wait is always constantly looking for new emerging talents to put under the magnifying glass. …
The chic new-normal collection by the emerging Korean brand SU GI
The comfy-chic collection of SU GI "Social Dilemna", among relaxed lines, vibrant colors and glamorous prints is that reality we really …
Hypnotic gaze for the new Yezael’s collection “Euphoria”, by Angelo Cruciani
https://youtu.be/YBgWMfqRBIg In a historical moment in which everything seems unreal and elusive, now made up of masks, we live as if …
Emre Pakel: “ISN’T LESS ENOUGH?”
The frontiers of fashion are increasingly broad and multifaceted. In fact, in recent years, alongside the four world capitals that …
Altaroma Fall Winter 21/22: who are the new fashion talents?
The Roman Fashion Week organized by Altaroma has just ended. The edition was held from 18th to 20th of February …
Juanita Care: works of art where you don’t expect!
Juanita Care, designer of gioelli, realizes real works of art to wear in her mouth. Now it is no news to …
New creative director for Rochas: Charles De Vilmorin
After making his debut just a year ago with his Couture brand, Charles De Vilmorin is appointed new Creative Director …
“Bloody Feet”, the monstrous boots by AVAVAV Firenze
After spending a good part of the year rotting in their rooms, who is afraid of a return to life, …
James Merry: the embroidery genius behind Björk’s masks
To end up under our magnifying glass, dear readers of Wait, is this time James Merry. For those who do …
Michaela Stark’s lingerie celebrates the female body and its “imperfections”
Ever since we are little girls, we have been influenced by external stereotypes, taking as a life mantra the idea …
Editorial: “Choose Your Character”
"Choose Your Character" is the new editorial of Wait! Fashion where the freedom of creative expression of the individual plays …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
limited edition
limited edition
new talents
new talents
Interview with Elif Aybars: upcycling at the center of the creative process of her brand e l / i f.
e l / i f . : brand that creates outfits in limited series, unique and made on the basis …
Beauty beyond algorithms: the true face of Instagram
What is the difference between these two photos? One is in line with today's aesthetic standards, the other is not. The …
Asians and stereotypes never die: photographs that break the mold
The Chinese never die, they only eat rice and they are all the same. Not to mention the Asian women who …
The British Fashion Council collaborates with Netflix to have some pupils reinterpret the garments inspired by the Bridgerton series
After a difficult year like the one we have just passed, each of us knows how fundamental the stimuli are …
Between Helena Stölting’s disgust and fascination
Helena Stölting is a young designer, graduated in fashion designer at the Universität Der Künste Berlin, one of the Berlin …
Brands & Designers
Brands & Designers
fashion icons
fashion icons
new talents
new talents
Shows & Events
Shows & Events
Street Souk and Off-White together to support the “young nigerian women”
Off-White founder Virgil Abloh makes a t-shirt for Street Souk: a world-class event focused on celebrating the vibrant streetwear culture …
Interview with Naomi Gunther, founder of the brand Gunther Paris
We were lucky enough to interview Naomi Gunther, a talented young designer, founder of the brand Gunther Paris! GUNTHER is a …
Editorial: “The Room”
Through the aesthetics and photography of Nicholas Garlisi comes "The Room", the new Wait Fashion editorial In the frenetic and chaotic …
Bethany Williams and the sustainable camouflage jacket are a good way to make a conscious Christmas gift!
This beautiful jacket by Bethany Williams cannot be missing from the 2020 Christmas gift list. The basic camouflage pattern plays on …
Accessories
Accessories
Brands & Designers
Brands & Designers
fashion
fashion
glasses
glasses
new talents
new talents
Between Matrix and the future: 20.21 is the eyewear brand that looks to gender-neutral
In 2020 20.21 is born. Why? Because 2020 is imperfect, to be overcome, to be bypassed without looking back. What …
Interview with Martina Socrate: this is how TikTok became her job
Martina Socrate tells us how TikTok has transformed from a pure moment of leisure to work. We had a chat with …
Brands & Designers
Brands & Designers
fashion
fashion
new talents
new talents
women's shoes
women's shoes
The new 2020’s Mary Jane are NODALETO
If we think about shoes in the 21st century, we certainly have no limits. Every kind of excess comes to …
ERL, the new brand between Venice Beach and the youthful nostalgia
From the creative power of Los Angeles, some of the best musical, film and fashion products in the world are …
Brands & Designers
Brands & Designers
fashion
fashion
fashion icons
fashion icons
interviews
interviews
new talents
new talents
Trend
Trend
Interview with Ilaria Norsa, co-founder of the INAN STUDIO brand
We had a chat with Ilaria Norsa, co-founder of the INAN STUDIO brand, a brand of belts attentive to sustainability …
Accessories
Accessories
Bags
Bags
Brands & Designers
Brands & Designers
fashion
fashion
new talents
new talents
Trend
Trend
Brand to watch: HALÍTE
The made in Puglia brand HALÍTE, which in Greek means "salt stone", is so called because it makes bags and …
Brands & Designers
Brands & Designers
fashion
fashion
fashion news
fashion news
interviews
interviews
new talents
new talents
Interview with Andrea Coli, Founder and Creative Director of Benevierre
Andrea Coli, Founder and Creative Director of Benevierre Andrea Coli is the designer of Benevierre, a brand that combines tailoring with …
Interview with Nima Benati: the under 30 photographer who makes us dream through her shots
Nima Benati talks about herself to Wait! Fashion. Nima Benati, class of '92, is an Italian photographer who made her way …
Interview with Angelica Oprandi, co-founder of the Made in Italy knitwear brand Mirella De Mori
We had a chat with Angelica Oprandi, one of the two founders of a Made in Italy knitwear brand, Mirella …
Castings are open for the TV series of Sky Original with Salmo: Block 181
Have you heard of the TV series created by Salmo with Sky Original: Block 181? Personally, as a fan of the …
“FREE GAME”: Virgil Abloh teaches us how to create a brand
All the basics to give life to your brand on a single website. Following the serious episodes of racism that took …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
new talents
new talents
Shows & Events
Shows & Events
Trend
Trend
Interview with Pietro Migliucci, founder of the sustainable brand 10 05
We chatted with Pietro Migliucci, a designer from Campania who launched a sustainable brand in 2019, Modus Vivendi, today renamed …
The new Bacon down jackets not to be missed for the winter
Oversized volumes and graphic and material experiments are the key points of the new down jackets of the Bacon brand. Bacon …
WhiteSand launches the SS21 men’s capsule collection “WHITESAND DREAMS”
WhiteSand is a Italian clothing brand for both men and women specializing in trousers that for the SS21 proposed a …
VADERETRO: one of the finalist brands of Who is on Next? 2020
Antonio D’Andrea and Hanna Boyer are the two designers who gave life to the Vaderetro brand in 2019, one of …
fashion
fashion
fashion news
fashion news
new talents
new talents
Shows & Events
Shows & Events
Trend
Trend
Salvatore Vignola SS21: MELINA
Salvatore Vignola is a young Lucanian designer with an innate talent who launched the homonymous brand in 2016. This year he …
Brands & Designers
Brands & Designers
fashion
fashion
fashion news
fashion news
new talents
new talents
Brand to watch: PTRCRS
Christian Petrini is a designer who, after graduating in Fashion and Costume Sciences at La Sapienza in Rome and a …
Interview to Bogdan Kass, founder and creative director of the conceptualist brand KASS
The vision of the fashion system through the eyes of the young designer who challenges and creates future trends. KASS is …
v93oo: what does it mean to be beautiful?
We want to be beautiful at all costs... but beautiful for whom? For the partner, for us, for the neighbor, …
Brand to discover: Münn Seoul, a Korean brand that mixes formal wear and workwear
Münn is a Korean brand that combines formal clothing with workwear: the result, a minimalist collection with a futuristic look. The …
Reamerei is the brand that projects us into a cyber-kitsch future
The brand that takes us on an heterotopic journey through futuristic volumes and silhouettes. Reamerei is an emerging brand born in …
Interview with Ninì Tirabusciò: beyond the legs there is more
49.5% = Women who occupy a stable job 19.3% = Women in charge of government in European countries (only 6 out …
Asian culture through textile art: Shawna Wu
Ancient oriental traditions in a modern key: from knots to the tea ceremony After introducing you to the knitwear of the …
Riot Pant Project: the brand that fights toxic masculinity
The subversive photos of Riot Pant Project have flooded the instagram feeds claiming public spaces against social masculinity. Mina Bonakdar and Elena Buscaino …
The Young Emperors: love at first style
There are those who take a lifetime to find a soul mate and those who meet her immediately (don't worry, …
91-year-old Jane, the embodiment of inspiration
Photographer Nikki Krecicki takes a lookbook for her 91-year-old grandmother It is said that from 20 years onwards …
WAIT SELECTION: new swimwear brand for mens to discover
Summer is almost upon us and the sea is getting closer. On the beach our dress will be a costume …
Sadzylla: illustrations of a giant steeped in sadness
Have you ever thought that when we have to talk about ourselves, we always start with the phrase: I'm a …
Brands & Designers
Brands & Designers
collaborations
collaborations
Eco Brand
Eco Brand
new talents
new talents
Trend
Trend
From CROCS to YEEZY FOAM RUNNER: the shoe that never gives up
We could compare Crocs to the uncle of your grandfather's cousin who, in spite of himself, made you die over and over …
Amotea, the Italian romance. Here the interview to the designer, Diletta Amodei
Amotea is an intimate and personal permeated by a lively, brisk romanticism and an intense and conscious feminine strength. Lightness and …
Young N Sang : South Korean sustainable “couture”
Streetwear upcycling directly from South Korea We have known for a long time now that the real pole of commercial attraction …
Brands & Designers
Brands & Designers
fashion
fashion
fashion icons
fashion icons
new talents
new talents
Trend
Trend
Di Du: a Chinese designer who wear the future
Fashion to build a dream in which people want to live. A hyper-feminine, futuristic and subversive dream of the Chinese …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
new talents
new talents
new talents
LR3: Age is not a limit
Years, loves and wine glasses are never counted. Here is the LR3 brand in one sentence. Age is not a limit …
Art
Art & Design
Art & Design
Brands & Designers
Brands & Designers
Brands & Designers
new talents
new talents
new talents
The art of sushi takes new forms: @theonigiriart
The Instagram profile that uses Japanese cuisine to celebrate fashion. In 2011 a delicious documentary entitled ' Jiro and the art of …
This designer transforms old sneakers in futuristic clothes
When fashion needs sustainability, the recycling and upcycling answer. This will be the case of All Amin, 23 years old Kurdish designer …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
JEANNE DAMAS: the founder of the label Rouje is the ultimate parisian
Jeanne Damas was born in 1992 and is the new icon of the so called “parisian style” and she’s defined …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Ingeniousness, creativity and a lot of passion: this is Matteo Carlotto founder of Not Safe For Humans
Young and with a great desire to create, Matteo Carlotto is a designer and founder of his streetwear brand "Not …
Art
Art & Design
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Trend
Trend
Trend
Jeanne Vicerial: pandemic photographs
Our skin has become the fabric of the twenty-first century and the body our new tailor-made silhouette. Instead of the made-to-measure …
Art
Art & Design
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Trend
Trend
Trend
ROBERT WUN: the MATRIX movie in a pair of boots
That skirt is too short, that shirt is too low-cut, and for heaven's sake close that shirt even if it …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Fashion’s future is Reese Cooper!
Praised by Anna Wintour at CFDA Vogue Fashion Found, Reese Cooper is one of the most promising designers on the …
Brands & Designers
Brands & Designers
Brands & Designers
Campaign
Campaign
Campaign
new talents
new talents
new talents
Urban style directly from Latvia : One Wolf
The lines of the geometric graphics of a wolf's head in black and white introduce us to a brand made …
Holy Bible Denim Jeans – koven 20:24
Korrupt†, is the creator of the young brand koven 20:24. A brand capable of answering all our prayers with a unique …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Brand to discover: Dental Pins
Dental Pins is an avant-garde and extremely innovative clothing brand that makes its debut two seasons ago, founded in Milan …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Brand to watch: Nineminutes
Based in Barletta and distributed in over 200 stores and in the main digital platforms, Nineminutes is one of the …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
The artisanal imperfection by Rokh
Rokh represents a simple and spontaneous way to express through timeless garments. The womenswear brand catch the individual uniqueness through an imperfect attitude …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
new talents
new talents
new talents
ÀLEA: conscious luxury streetwear
100% Made in Italy, of excellent quality, sustainable and at affordable prices. All this in a conscious street brand: ÀLEA. To …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Melissa Eakin and the naughty aesthetic
Melissa Eakin is a multidisciplinary artist: painter, illustrator, fashion designer and hairstylist; a creative force and rich of humor. Her graduation collection has debut at the …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Emergent designer: Ji Won Choi, the excessivism designer
Born Seoul, raised in Oklahoma, graduated at Parsons School of Design in 2017 with the collection “Excessivism”, winner of numerous competitions including Kering …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Street-style Women Star: Oriental Power
Street Women Style is a way to communicate who we are even without speaking, to express our style through unthinkable …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
new talents
new talents
new talents
Street Couture: the new life of streetwear
Three words: hybrid, unconventional and recyclable. Here's what street couture is. Personalize objects and dare them a new life is …
Obsessed by Billie Eilish: Fashion Idol 2020
You can say you've never heard of Billie Eilish,, but nobody will believe you. From stage to street style, it …
Brands & Designers
Brands & Designers
Brands & Designers
fashion
fashion
fashion
new talents
new talents
new talents
Brand to discover: Act n°1
Founded in the early 2016, Act n°1 is a brand that combined two opposite worlds, the one of the street …
Street-style Women Stars
The feminine and bold face of street-style has never been so strong and present. Here is an overview of the …
Wait @ Pitti 97: “A Tribute to Karl Lagerfeld: The White Shirt Project”
Once Karl Lagerfeld said: “If you ask me what I'd most like to have invented in fashion, I'd say the white …
Wait @ Pitti 97: Moon Boot
Moon Boot presents at Pitti 97 two collections for the FW2020 season: Sport fashion and Urban Lifestyle. The Italian brand know for …
Wait @ Pitti 97: AlphaStyle
Between the most convincing brands in the Pitti Uomo 97 Unconventional pavilion: AlphaStyle brand from Hong Kong founded in 2017 by …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
