5 handmade knitwear brands to follow on Instagram!
Knitwear has always been an essential part of the male and female wardrobe. However, if at first it was mostly …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
Interview with Tatiana Orlova and Stefano Pugliese, founders of Post Pandemic Tote brand
Post Pandemic Tote is a young artisan brand that creates tote bags with the intention of sharing the green, gender-fluid and …
UPCYCLING: all brands you should definitely know
For some time now, also fashion system, certainly not known for its sustainability, has become more sensitive to environmental issues. …
Interview with Eva and Carolina, founders of Acidalatte
Eva and Carolina tell us the story of their Milanese brand Acidalatte, a playful and vibrant emerging label that combines …
R3UNITE, the luxury streetwear brand that lasts over time
The revolution is underway. Sustainability now traces the guidelines of the fashion of the future, and to realize this it …
Our selection of Stan Smith not to be missed for the summer season
Iconic, versatile and present in the shoe rack of almost all of us. The Stan Smith of Adidas have been …
Interview with Emre Pakel: the Turkish designer who puts eco-sustainability at the centre!
A few months ago we told you about the young designer of Turkish origin: Emre Pakel, who is slowly making …
Provocative and unconventional, so HARAM perceives upcycling fashion
"Another independent fashion brand trying to be as sustainable as possible." So its founder defines Haram. Definitely one of the many brands …
The North Face promotes sustainable initiatives
For more than fifty years, The North Face has been promoting the culture of exploration. With its countryside and urban-sport …
Stan Smith Mylo: the sneaker of the future by Adidas made of mushrooms
The world of fashion and luxury is always greener! Adidas launches the "Stan Smith Mylo", an important novelty in the …
The Pangaia x AIR-INK transforms air pollution into a black ink to print on clothing
The Pangaia, with its essential and functional look, describes itself as "a material-scientific company whose mission is to save the …
Discover Innovation Stories, the new sustainable capsule by H&M
“Science Story celebrates the poetics of innovation and the value of experimentation by challenging the limits of sustainability through collaborations …
With “Nike Refurbished”, customer care turns green!
The world of sneakers is in all likelihood the most active sector of fashion, the one that never knows crisis …
Paloma Wool presents a sunglasses’ capsule collection
The Spanish brand Paloma Wool debuts with its first eyewear collection. Paloma Wool releases a capsule collection that includes two rectangular …
Brands & Designers
Brands & Designers
collaborations
collaborations
Eco Brand
Eco Brand
fashion
fashion
Stüssy and OUR LEGACY: the new capsule collection is coming on April 9th
The duo Stüssy and Our Legacy return to collaborate by proposing a seasonless collection with an essential style. For capsule’s realization Stüssy collaborates, …
Balenciaga and Alexander McQueen adhere to the “fur-free” policy
The topic of the day is: fur, better known as the quintessence of luxury, the broadest representation of pomp. Not …
Collina Strada launches its first collab with Reebok
The new capsule collection launched by Collina Strada in collaboration with Reebok is now available. Collina Strada is not just a …
Stella McCartney’s energetic and sustainable joie de vivre for the Fall Winter 2021-22 collection
With a video presentation represented by the duo Mert & Marcus and set in the majestic rooms of Tate Modern …
The new capsule “Flower Jacquard” by Yume Yume brand is inspired by the flourishing nature
Yume Yume is an Amsterdam-based footwear brand that, through the adoption of an innovative and sustainable design, combines fashion with …
Levi’s Vintage Clothing brought back the Madchester subculture
For the new Spring Summer 2021 collection, Levi's Vintage Clothing, constantly faithful to the trends of past cultural periods, has …
Jacquemus brings spring into the home of Parisians with bouquet of flowers from the family farm!
Receive a breath of freshness and romance from Jacquemus directly at home? In Paris you can! This is the latest brilliant …
Interview with Tara and Camille, founders of Miræ brand
Tara and Camille tell us the story of their eco-sustainable brand: Miræ We met Tara and Camille, mother and daughter owners …
PFW: Marine Serre’s eco-futurist fashion in her new “CORE” collection
For Paris Fashion Week Marine Serre presents "CORE"; the Fall Winter 2021 2022 collection. "CORE" explains the designer's green sensibility and best expresses …
Gilberto Calzolari’s rigorous but insane woman supports the environment, art and culture!
The new collection FW 2021-2022 by Gilberto Calzolari "At this Stage" is a real appeal to the reopening of places …
Authentic, original and responsible: the new GANNI x Levi’s collection
From Copenhagen to San Francisco, GANNI and Levi’s shorten distances with a timeless capsule collection based on authenticity. In 1999 GANNI …
Héctor Bellerín x H&M: “Live for a purpose. Dress accordingly”
The H&M collaboration continues, with well-known faces of great value. This time it’s the turn of Héctor Bellerín, a footballer …
Helen Kirkum transforms discarded Reeboks into 20 recycled sneakers
20 pairs of shoes made using advanced fabrics from the previous Reebok collaboration are going to be released. The London-based artist …
Eternal indecision between elegant shoes or sneakers? Peterson Stoop takes care of it
Eternal indecision between elegant shoes or sneakers? Peterson Stoop takes care of it An all-female brand, founded in 2016 by Jelske …
Copenhagen Fashion Week: sustainable looks from the greenest event in the fashion system
The phygital edition of Copenhagen Fashion Week ended a few days ago. The events took place from February 1 to …
Nike presents the Cosmic Unity for a 100% sustainable future!
Appearing for the first time at the foot of basketball star Anthony Davis, Nike unveils the release date of the …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
limited edition
limited edition
new talents
new talents
Interview with Elif Aybars: upcycling at the center of the creative process of her brand e l / i f.
e l / i f . : brand that creates outfits in limited series, unique and made on the basis …
While we wonder why evian water costs so much, its pack with Virgil Abloh becomes 100% recycled plastic
If it is French it will also be elegant, refined and classy. When we think of evian water, in our minds …
Discover with us Vescovo, an emerging sustainable brand and Made in Italy!
One thing is certain: we at Wait like to explore social platforms looking for new niche brands! Today we present you Vescovo. Born in …
Interview with Hillary Taymour, Founder and Creative Director of Collina Strada
Collina Strada: designer Hillary Taymour talks about brand's success Founded in 2009 by Hillary Taymour, Collina Strada is a brand and …
Accessories
Accessories
Art
Art & Design
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
Discover MAM, a brand of eco-sustainable accessories with a modern design
Today we talk about a brand that struck us from the first glance: MAM, modern, minimal and eco-sustainable! MAM was born …
Bethany Williams and the sustainable camouflage jacket are a good way to make a conscious Christmas gift!
This beautiful jacket by Bethany Williams cannot be missing from the 2020 Christmas gift list. The basic camouflage pattern plays on …
“Long hair, we care”: revolution got the name of Billie and ESTRID
Surely it's been a while since Mr. King Camp Gillette launched the first razor for women on the market in 1915. …
Vibram Sole Factor Mobile Lab: The last stage of 2020
For this occasion, the Vibram truck will virtually move into the urban world, with a more sustainable footprint. Vibram Sole Factor …
Canada Goose and sustainability: Humanature and sustainable hyper parka
Canada Goose has launched a new sustainable platform named Humanature and introduced its most sustainable parka to date! Humanature by Canada …
“Iconic and eco-sustainable” is the new collab Prada x Adidas
The partnership between Prada and Adidas continues with a new fully recyclable sneaker. Prada and Adidas have already amazed us in …
Rashford and Burberry together to win the most important matches: poverty and education
The English fashion house launches a charity project together with Marcus Rashford, striker of Manchester United, for the fight against …
SELECTED BY SHOPenauer: Prada Re-Nylon Shirt
Prada Re-Nylon Shirt, or "nada" future in this world Prada can’t stand back when fashion must make its contribution to eco …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
new talents
new talents
Shows & Events
Shows & Events
Trend
Trend
Interview with Pietro Migliucci, founder of the sustainable brand 10 05
We chatted with Pietro Migliucci, a designer from Campania who launched a sustainable brand in 2019, Modus Vivendi, today renamed …
Brands & Designers
Brands & Designers
collaborations
collaborations
Eco Brand
Eco Brand
fashion
fashion
Our Legacy WORKSHOP x LN-CC “Cerise Pink” Upcycled collection
Our Legacy has created a WORKSHOP collection of upcycled garments in "Cerise Pink" in collaboration with LN-CC! On the occasion of …
H&M introduces Looop: the machine that recycles garments in the store
H&M has made a choice for a more sustainable fashion, introducing Looop: a machine that recycles clothes in the store! The …
VADERETRO: one of the finalist brands of Who is on Next? 2020
Antonio D’Andrea and Hanna Boyer are the two designers who gave life to the Vaderetro brand in 2019, one of …
Discover Cala De la Cruz, brand of Swimwear & Resortwear!
Cala De La Cruz is a Swimwear and Resortwear brand that combines classic silhouettes with extravagant prints! It is really impossible …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
interviews
interviews
Trend
Trend
Interview with the founders of Aequem: a sustainable fashion e-commerce
We had an interesting conversation with Ieva and Magda, the founders of Aequem, a sustainable fashion e-commerce . Take a …
“Fantastic Green”: MSGM announces the eco-sustainable capsule collection
Yesterday MSGM posted on his IG profile a teaser video of the eco-sustainable capsule collection: Fantastic Green. MSGM Creative Director Massimo Giorgetti …
Gucci is green: Gucci of the grid
Gucci looks to the future with a new concept of luxury Summer without travel? Do you want to run away and …
Asian culture through textile art: Shawna Wu
Ancient oriental traditions in a modern key: from knots to the tea ceremony After introducing you to the knitwear of the …
New Fashion Frontier: Support blue gold!
Fashion and sustainability seem to be two nouns that do not coincide, the classic parallel lines that will never meet. Fashion …
A cosmic trip in the knitwear universe: the Vitelli brand
Between craftsmanship and underground culture In 2020 it certainly cannot be said that knitwear is one of the main cult …
Accessories
Accessories
Bags
Bags
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
Charlie Feist: vegan bags that become your travel companions
Charlie Feist, founded in 2015, is a completely vegan brand and takes its name from a dog that in the …
The right bag for any situation? Moca!
«The problem cannot be solved on its own but it contains all the elements for its solution, it is necessary …
Discover the brand again&again and their streetwear SS20 collection
Today there is the sun... so we talk about a sunny brand: again&again! Directly from New York, Manhattan, again&again was born …
Adidas e Save The Children: together for the struggle against Covid-19
WASH. DRY. REUSE. We all know how much the face mask has become the most requested and desired accessory in recent …
Discover House of Sunny: brand and MUST HAVE from Shops
Another day, another brand. Today it's the turn of House of Sunny, a colorful and funny brand from London (UK). I found out …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
fashion
fashion
fashion news
fashion news
Tech
Tech & Fashion
Diesel launches “Upfreshing”: the innovative anti microbic collection
Diesel has released a capsule collection called "Upfreshing", whose garments are basically basic but equipped with antimicrobial technology. In a time …
Nicole Mclaughling: the “zero waste” designer from New York
Nicole Mclaughling could be defined as the Queen of the upcycling! 26 years old, from New York, Mclaughling enjoys literally recycling …
Italian creativity stories: Erika Cavallini
The avid-eyed designer of Beauty “Creativity is dead like a dry leaf. The memory of its bright green remains [...] but the smell …
Camera60studio crafts the iconic designer bags with recycled materials
The Camera60studio project was born from the idea of Matteo Bastiani and Chiara Rivituso with the idea of recreating iconic …
Brands & Designers
Brands & Designers
collaborations
collaborations
Eco Brand
Eco Brand
new talents
new talents
Trend
Trend
From CROCS to YEEZY FOAM RUNNER: the shoe that never gives up
We could compare Crocs to the uncle of your grandfather's cousin who, in spite of himself, made you die over and over …
Young N Sang : South Korean sustainable “couture”
Streetwear upcycling directly from South Korea We have known for a long time now that the real pole of commercial attraction …
Converse launches the new colorways of the Chuck 70 Renew
Converse resume the iconic Chuck 70 for its Renew line. Using upcycled materials, the American company created a tricolor version on dusty tones …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
new talents
new talents
new talents
LR3: Age is not a limit
Years, loves and wine glasses are never counted. Here is the LR3 brand in one sentence. Age is not a limit …
Beauty-brand to watch out
In the last few years the beauty industry had to face lots of changing, starting from the necessities of the …
collaborations
collaborations
collaborations
Eco Brand
Eco Brand
Eco Brand
Sneakers
Sneakers
Sneakers
Lacoste reinvented its iconic sneakers
For the second collection of Louise Trotter for Lacoste Spring/Summer 2020, Helen Kirkum, the “collagist of sneakers” has rework the iconic …
The North Face shows us and handmade eco-wallet
The North Face Japan collaborated with the artist Fuyuki Shimazu for a handmade tutorial on how to create your The …
Accessories
Accessories
Accessories
Art
Art & Design
Art & Design
Eco Brand
Eco Brand
Eco Brand
glasses
glasses
glasses
Vinylize Eyewear : music’s power
Hungarian brand who che trasforma vinili in occhiali Imagine taking an old vinyl from your parents and listening to it, with …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
Burberry Launch Sustainable “ReBurberry” Edit for Spring/Summer 2020
Burberry for sustainability In the wake of the latest spring / summer 2020 campaign, the British brand Burberry has recently unveiled …
Eye/LOEWE/Nature: Spring Summer 2020 collection
Taking a cue from the relationship between man and nature, the creative director Jonathan Anderson has realized the third collection Eye/LOEWE/Nature for …
Post Avangarde Non Binary Footwear: MATTHIAS WINKLER
Matthias Winkler is a post-avant-garde shoe brand that uses a sustainable shoe manufacturing process. Starting from what you already have to …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
new talents
new talents
new talents
ÀLEA: conscious luxury streetwear
100% Made in Italy, of excellent quality, sustainable and at affordable prices. All this in a conscious street brand: ÀLEA. To …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
new talents
new talents
new talents
Street Couture: the new life of streetwear
Three words: hybrid, unconventional and recyclable. Here's what street couture is. Personalize objects and dare them a new life is …
Brands & Designers
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
Eco Brand
fashion
fashion
fashion
Brand to discover: Kidsofbrokenfuture
Kidsofbrokenfuture is a brand born from the desire to get out of the present, to represent the society of the …
The spring is colored thanks to thanks to the new sneaker by D.A.T.E.
To color the "grayest" spring we have ever lived, there’s the Made in Italy sneaker by D.A.T.E. . The model …
“Day zero”: The ecological collection of Central Saint Martins x PUMA
"Day Zero" is the day that water in Cape Town stops flowing from the faucets. A date that frightens and that, …
WRAD reveals the sustainable face of the fashion system
Can a t-shirt change the world? Matteo Ward abandons his career started in a fashion house to create its own t-shirt …
Brands & Designers
Brands & Designers
Eco Brand
Eco Brand
men's shoes
men's shoes
Sneakers
Sneakers
women's shoes
women's shoes
What you need to know about Both, the parisian footwear brand favored by celebrities
BOTH invested 30 years into rubber research in developing its shoes with cutting-edge technologies, applying art as a form to reiterate the …
Eco-sustainability according to The Bespoke Dudes Eyewear
MADE IN ITALY IS ENVIRONMENTALLY SUSTAINABLE WITH THE ITALIAN EYEWEAR BRAND For many it is just a buzzword, but eco-sustainability according …
Wait @ Pitti 97: Herno
In this ninety-seventh edition of Pitti, we had the opportunity to also visit the Herno Globe, the "container" stand of …
Brands & Designers
Brands & Designers
collaborations
collaborations
Eco Brand
Eco Brand
fashion
fashion
Vivienne Westwood and LuisaViaRoma Sustainable for the climate change
THE ENGLISH BRAND AND THE FLORENTINE STORE TO SUPPORT THE SAFEGUARD OF THE PLANET Vivienne Westwood and LuisaViaRoma Sustainable. A collaboration …
Respect Nature, Timberland embraces the winter by focusing on innovation and eco-awareness
EVENT THE U.S.A. BRAND THINKS ON THE ENVIRONMENT FOR THE 2019 AUTUMN-WINTER CLOTHING COLLECTION Respect Nature, Timberland could not have been …
Timberland x Raeburn: here unveiled the new FW 2019 collection
Always engaged in the field of sustainability, with this new collaboration Timberland brings his commitment to an even higher level …
SSENSE launches “JUMP” by Heron Preston, a collection made from recycled parachutes
Launched exclusively on SSENSE, Heron Preston introduces JUMP, a new collection characterized by 12 unisex pieces made with recycled parachutes. After …
Timberland reveals its latest eco-innovation with the new Brooklyn EK+ collection
Back in 2007, Timberland set new standards for eco-conscious design with its original Earthkeepers® boots. Today, the outdoor lifestyle brand …
Converse introduces the new eco-friendly Chuck Taylor sneakers
Also Converse is moving towards a more sustainable fashion by introducing a new range of Chuck Taylor made with used …
Interview with Markus and Daniel Freitag Freitag founders
THE BRAND FOUNDERS TALK ABOUT BEGINNINGS AND THEIR PROJECTS FOR THE FUTURE We all know Freitag. But how was it born? …
Milan Design Week: Timberland under a banner of eco-sustainability with the RoBOTL and Rebotl projects
Timberland participates for the third time at the Design Week, consolidating its presence in Piazza XXV Aprile and presenting RoBotl. …
5 Preview, make a change: a sustainable approach to fashion
We talked about continuously. Fashion pollutes, contributes negatively to climate change. 5 Preview has decided to turn the page. But …
Accessories: Freitag’s Tarp on PET, the evolution lightness
Every so often we must innovate. Experiment, change. Amaze, why not. Freitag knows it well, the Swiss company known for …
Accessories: Stella McCartney’s sustainable eyewear
If there is a fashion brand that has bet everything on sustainability since the beginning it is Stella McCartney. The …
F560 Sterling: Freitag’s new it-bag
Work and shopping, duty and pleasure. One contributes to the existence of the other. The second makes the first one …
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Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
