Canada Goose arrives in Italy, more precisely in Milan in via della Spiga 10.
Canada Goose opens its doors in Milan and is the second store in Europe, after the one in London.
The store, on two floors, is located in Via della Spiga 10, epicenter of luxury clothing in Milan and it is an avant-garde store distributed over an area of 400 square meters.
The design
The store combines design elements typical of the Canadian with the Italian tradition in a vision that mixes the essence of the brand with the Milan’s soul.
It thus pays homage to the key figures of Milanese design and architecture of the 1950s, such as Gio Ponti, using natural materials and furnitures from Canada and Italy.
The new store also gives space for the Canada Goose’s history through the exhibition of works by artists such as Qavavau Manumie, Alex Fischer and Meghan Price, who are able to inspire and tell with their art, the North of Canada, home of the brand.
The ‘Cold Room’
To offer a 360 ° shopping experience, the store has a fitting room with climate control technology, able to recreate the different seasonal temperatures indoors.
This allows the customer to test the product under the climatic conditions for which it was designed. Temperatures in the acclaimed ‘Cold Room’ can even drop to -25 degrees.
In conjunction with the Milanese opening, the brand also opens its e-commerce to the Italian market.
If you missed it, take a look at the Atigi collection created with the Inuit population.
