Canada Goose launches Atigi: a parka collection created with Inuit populations

Behind the scenes, The Atigi collection by Canada Goose

There is much talk of craftsmanship, of people who know how to use manual techniques or mechanical tools in order to create products that are not only perfect, pleasing to the eye, but also rich in intrinsic values. True luxury, after all. There are not only in Italy men and women in whose hands flows the art of basting. This is demonstrated by the Atigi collection by Canada Goose, just launched worldwide. And if, on a commercial level, the scale widens more and more for the company, it is the local issue that gives life to the new parka created by the brand.

Meeka, The Atigi collection by Canada Goose

The history of the Canadian company was founded in 1957. Over time it became specialized, becoming one of the leading brands in clothing designed for very cold winters. Like those of the motherland, where Inuit populations live in the northernmost areas. Those who live in those regions – for the occasion have been chosen Inuvialuit, Nunatsiavut, Nunavut, and Nunavik – not only has the need to survive hunger, but also at very low temperatures. Over the centuries they have worked to sew leathers, fabrics such as wool and other fibers, to protect themselves, to become real tailors.

The Atigi collection by Canada Goose

Atigi is the result of a choice made by Canada Goose, who explains that it «hired fourteen tailors representing nine population scattered across the four Inuit regions, in order to create tailor-made parka using original know-how and design combined with modern materials.» Another reason that the brand emphasizes is the inclusion factor and exploitation of a know-how that risks disappearing: «This exclusive collection was developed to create social entrepreneurial opportunities for Inuit tailors, taking advantage of the global platform of the brand to showcase their extraordinary craftsmanship and unique designs.»

Martha, The Atigi collection by Canada Goose

The women artisans did not limit themselves to sewing the parka but also to appear in the shots of the campaign promoting the collection, in which they appear beautiful, smiling and, above all, fairs.

canadagoose.com