It ‘s a time of great turmoil for urbanwear Italian emerging brands. From side thrust of the big corporations, but ‘often in their massification lose touch with reality and with the audience that is looking for something new and on the other side a swarm of brand, creative, aggressive, full of ideas and above true: born from the road, produced in Italy, often initially in small runs and then also able to explode in a sudden and overpowering.
Among the emerging Italians brands who have passed the first stage, that of the first running underground, and now you are making more space for us Wait always looking for future events now have to mention this brand: But Not.
The brand was launched in 2013 by Mirko Sorrentino, it is from Salerno, where it has its flaship store, and is slowly growing in no small way, with the right mix of trends, innovation, quality and affordable prices.
The logo is a stylized face with a gas mask. But Not, succeeds very well to achieve that balance between avant-garde dark and streetwear, creating something fresh and appealing.
The highlights of the season autumn-winter are bomber with giant prints on the back, crew neck sweatshirts with big print on the front, a number of sweatshirts and knitwear played on the breaks, and finally a series of pants ranging from a low crotch declined in various striped patterns and denim with details quilted effect biker on knees.
Other pieces of note the bomber, cleaned and combed with the logo embroidered on the chest and the parka with contrasting interior and the back details of a zip-effect ‘fish tail’.
The collection is completed with a series of very well made beanies and caps and even a model of sneakers, which portend further growth of the collection in this way. It’s not all: there is also a children’s line, that seems very convincing to witness how the brand is doing it big.
In short, But Not is a brand to watch, the kind that can now make a difference in a modern urban store.
Contacts:
Official site: http://www.butnot.it
Official Facebook page: https://www.facebook.com/butnotbrand
Youtube: https://www.facebook.com/butnotbrand
Instagram: https://www.instagram.com/butnot_brand/
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