Conceptually powerful, the men’s line shifts away from the vintage denim look and moves toward a tech mood with roots very much in a today take on work- and sportswears. Thus the clothes find expression in innovative constructions, precision-perfect details, distinct volumes, rigorous shapes and materials, a palette of sharp rich dark hues drawing extra force and depth from quasi-hypnotic geo textures.
Two elements play an emblematic role: unwashed denim jeans in slim, regular and regular evolution fits; and double jersey jogging-style chinos with special extension waistband and belt loops.
The raw denim resurfaces in the shirts, which also come in a sophisticated barré fabric, while the sport tailoring inspiration returns under diverse guises: in the emphasis on melange fabrics, in the thermowelding of details here there & everywhere, in the smart new puffer jackets (variously featuring a sleeker construction, a rubberized nylon fabric or a faux wool even in doubleface version).
As for field and biker jackets, they make the most of clean, simple lines and untreated high-gloss leathers.
Linear design and techno mood set the tone for knitwear too, whether warm classic items with button closures, cable stitch and argyle patterns, or totally new boxy polyester sweaters with high-tech or jacquard flair.
Invariably piece dyed, the T-shirts make a strong statement in sharp solid colors with yellow and orange contrasts, sporty melange mixes, cool monochrome graphic effects.
For super modern metro girls, the women’s line pursues the edgiest developments re fabrics, volumes and treatments. Experimenting with fits, cuts and proportions, it boldly integrates inspirations and materials all while focusing per usual on high quality and uncommon detailing.
Ergo fabrics newly soft and stretch follow a recherché tech path with keen workwear influence; volumes become bigger & boxier; treatments change tack and give way to doubling, yarn and piece dyeing, the finest of fashion-forward shapes.
As always, jeans command particular attention. Here black and blue black denim comes on stronger than ever thanks to taping and thermowelding of an ergonomic nature; or, in alternative, smarter & classier than ever thanks to the addition of leather, tech fabric and brocade patch appliqués. The same holds true for the pants in eco leather, brocade, stretch and non-stretch jacquards, piece-coated fabrics, plus a jacquard denim with triple-ply fabric doubling apparently worn&torn of texture.
Innovation on the styling front sets the stage for a fabulous trapeze skirt in fabrics doubled with eco leather or quilt denim.
New volumes add a fresh twist equally to the top part of outfits, defining bigger & boxier fits with an active tech appeal. T-shirts present minimalist graphics, striking colors and sophisticated materials (from open hand knit jersey to cupro fabric, all the way to laminated jersey).
As for pullovers and cardigans, they too opt for a modern sense of lightness through the use of quasi-impalpable polyamide and techno yarns and, once again, the simplest & smoothest of designs.
Lastly, winter coats and jackets have lots of fun with new materials: eco and genuine leathers, jacquards, doubled fabrics, featherweight put-together furs (faux and non) with tulle making all the necessary connections.
TO KNOW MORE ABOUT THE EVENT:
An event FRESH , NEW, ALTERNATIVE . More than an event now a true fashion fair ‘fuori-salone’.
Also this year BRINI VS WAIT arrives, even stronger and more consolidated , from 7 to 9 January, during the Pitti Immagine.
We imagined a different event : dynamic , conceptual, with a large space dedicated to emerging and alternative brands, but where there are important and established brands who want to show himself in a different way, an innovative and full of energy.
An fair opened with a big opening party , because we also want to have fun, but an event that contains inside many small events and interesting situations. From the customization of bikes to tattoo exibition and artists exibitions.
An event which over the years has launched brand that absolute emerging today have become really important and that count o the market.
A few names of previous exhibitors acknowledge where streetwear , fashion, the avantguarde are united in a unique and exploisve mix : Obey, Franlkin & Marshall , P448 , Minikarket Del Riciclo, Pantone , Cover Lab, Route Des Garden , Bevilacqua, Pietro Ferrante , Stance , Mitchell & Ness, Un.dici, Mood, Lobster, Da.d , Happy Socks , Case Scenario , VV by Kids, Supra , Alpha Omega , Jovonnista , Keyhole , Alessandrini just to name a few.
From now we will begin to anticipate what brand and what performance you can see in the new edition .
And as we still have some space … if you have a brand that you think will have his say … do not keep it locked in the cellar! Send us your application! Send your request accompanied by information and look at your brand :
info@waitmag.com , gianmaria@bbbrini.com , m.sermoneta@welcomeorder.com , lauranannelli@bbbrini.com
Other useful links :
Official Event Page on Facebook.
Pagina Evento Talents Wanted su Facebook.
Pagina Ufficiale Evento su Facebook.
Profilo Facebook Brini Vs Wait.
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