A new sneakers brand with a very strong personality: SEOK.
The lines are clean yet at the same time extremely original and recognizable.
The brand takes its name from its own designer: Yong Bae Seok who, after an experience as a stylist for several prestigious international brands, launched his first collection made in China for 2018 and for the actual season launches the made in Italy collection created in Italy by expert craftsmen with a premium target. The collection is called DECON, referring to the ‘deconstructed’ spirit of footwear.
What strikes is the particular ‘crepe’ sole that goes up over the upper side with two flaps and that fits with the profile of the sole giving life to a sort of ‘puzzle’ made of different materials that fit together.
The sneakers are available in men’s and women’s versions, lace-up or slip-ons without laces and are characterized by a series of monocolor or multicolor versions, where the various materials contrast not only for the patterns but also for the different tones.
A brand to keep an eye on.
Official website: www.seokindividual.com
In the gallery below all the photos of the lookbook:
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