Bottega Veneta is the first luxury brand signs off social networks

“User not found”…,no, keep calm, Bottega Veneta didn’t block you on Instagram.

And it’s not only that: followers on Twitter and Facebook also registered the brand absence.

A gesture that, at the one hand, is certainly mysterious and may seem unexpected, but which, on the other hand, makes us reflect a lot on the recent attempts to remove the brand from the media moments of the fashion world. We can remember a similar initiative with the London fashion show to present the “Salon 01” collection. A secret event on the mediascape, with very few guests, including some celebrities and journalists.

So, whether it’s the beginning of a new Era against the “dictatorship” of social networks, which will probably be joined by other fashion houses or a “checkmate” in strategic marketing by the brand communication… Well, we have to wait the next “move”. And while we wait that, to exile the melancholy, we leave you the account of @newbottega, the digital magazine dedicated to the brand and creative activity of Daniel Lee.

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Priscilla Cafaggi

Priscilla è una fashion editor laureata in storia della moda. Ama il vintage, il minimalismo… in poche parole una persona eclettica. Infatti, se dovesse scegliere due persone per andare a cena fuori sarebbero Jil Sander e Alessandro Michele.