The love for the indigo blue, the blue of denim is not great anywhere else than in Japan. And Japan is precisely the homeland of this brand, Blue Blue Japan, that contains in its name the 100% of its essence and of its concept.
The garments of the collection are denim or hand-dyed cotton in indigo blue. Manual dyeing creates particular irregular effects, subtle color vibrations, light nuances that make each item unique.
The brand was founded in Tokyo at the beginning of the 90’s, but It seems that in this last season has exploded as we find it present in many of the best shops worldwide.
In the collection we also find other typical features of the Rising Sun: the use of dotted patterns and waves pattern and patchwork games on the different shades of blue, already a sign of Junya Watanabe from Comme Des Garcons and now an inspiring model of entire movement.
You find them on Matches Fashion or Antonia.
Official site: www.bluebluejapan.com
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