In 2020 20.21 is born. Why? Because 2020 is imperfect, to be overcome, to be bypassed without looking back. What better than a pair of glasses to look at the near and imminent future?
From a collaboration with creatives from New York, London, Berlin and Hong Kong. The debut collection features 7 styles of gender-neutral eyewear, each in 4 colors.
The collection, created in an almost Matrixian style, reflects on the tensions of the contemporary, current world: immobile yet very fast, in continuous tension between the past (now trodden) – present (motionless yet in constant motion) and future (uncertain but full of hope and expectations), with a particular focus on the alienating and empowering effects that technology is bringing to our daily life.
The campaign was shot by photographer Henrik Schneider and designed by Erik Raynal.
The collection is available on the official website of 20.21.
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