Between kisses and saliva, a new normal is coming for Suitsupply!

Tangled tongues, saliva in plain sight and intertwined bodies: this is the image proposed for the new Suitsupply campaign. In a historical moment in which distancing is the order of the day, in which kisses and hugs seem almost a mirage, the brand breaks down all restrictions and explicitly anticipates the future that awaits us, as soon as this frustrating pandemic ends. As the campaign slogan says: “the new normal is coming”, because this is the real normality that we suddenly abandoned. Therefore, do not be surprised or scandalized by what might seem like a real gathering, but admire what once seemed to us the most natural thing in the world.

“The campaign is simply a positive vision of our future where people can come back together and get closer”

Bold, current, but without ever falling into the vulgar; on the contrary, a provocative elegance, this is what is perceived by the campaign but at the same time best describes the style of Suitsupply. Founded by Fokke de Jong, the men’s fashion brand born in 2000, it flies the Dutch flag but speaks definitely Made in Italy. His is, in fact, a made-to-measure pret-a-porter that combines tailor-made garments with ad hoc tailored finishes.

Of course, in this intertwining of bodies and unbridled passion, it is difficult to notice the clothes, but turning a closer look, you can see linen suits in warm shades, worn by a model who knows how to stand out among those naked bodies. The collection now available for purchase on the site, therefore offers a casual-elegance suitable for any type of situation. Although the opinions are divided, who was impressed and who was disgusted, one thing is certain: what we lack is physical contact, and Suitsupply reminds us how beautiful it is to indulge in this contact without fear.

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.