“Haute Couture is the founding principle of Balenciaga, so it is my creative and visionary duty to bring Balenciaga back to Haute Couture. It is above trends. It is an expression of beauty at the highest aesthetic and qualitative levels. And it connects the vision. of the Maison at its origins “(Demna Gvasalia)
In the latest interview of Women’s Wear Daily, Demna Gvasalia, creative director of Balenciaga, unveiled that news are no over. The first big turning point had already been announced in January: the fashion brand of the designer Cristóbal Balenciaga, after 52 years of Ready to Wear, returns to Haute Couture. This will take place once a year and will be for both women and men, with the aim of bringing back the ancient values of craftsmanship, Heritage and preciousness of the single dress.
“Haute Couture is something special. We need to learn again to be patient about special things. By exhibiting once a year, there is enough time to do something really special, to develop something that is not easy to copy, so it can be true couture “(Demna Gvasalia)
For the maison, ongoing projects reflect the new awareness: from the use of green materials, to moving away from the forced seasonality of the “old” pre Covid fashion. Now, in fact, the main collections will be presented only in June and December.
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