“Andy”: the sneaker signed Premiata to start off on the right foot
Elegance Premiata, precious made in Italy workmanship and contemporary style: the sneaker "Andy" of the ISTRICE line. September, Monday of Mondays, …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
Interview with Filippo Bisio, a young writer tells us how never to give up!
Filippo, an example of strength, courage, tenacity. Life has put him to the test since his birth. He had to deal with …
Artistic avant-garde and romantic nature in the SS 2022 MENSWEAR by Saint Laurent
Venice, a stage to look inside ourselves, 70s aesthetics. Thus, Anthony Vaccarello presents the SS 2022 men’s collection by Saint …
Exclusive Stories: what’s on Instagram’s mind?
Instagram returns to the eye of the storm with the "Exclusive stories". Whether it’s just "think about it" or a project …
Palace x Slap Magazine celebrate skateboarding culture
On Friday, July 2, Palace launched a capsule collection tribute to American skater culture in collaboration with Slap Magazine. Slap Magazine …
A mountain of color! The new collection FW 21-22 by Jacquemus
Jacquemus presents "LA MONTAGNE" FW 2021-2022. For an autumn and a winter of color. For a few months now we are …
CAMO Factory presents CAMO BOX: the meeting place we need
We were at the inauguration of CAMO BOX, cosmopolitan brand, symbol of excellence made in Italy and cutting-edge design, gives …
Brands & Designers
Brands & Designers
Brands & Designers
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TOGA ARCHIVES x H&M: a collection for those who are not afraid of change
H&M continues collaborations with luxury brands. The chosen? TOGA ARCHIVES: Japanese, avant-garde and genderless. Not the usual brand! Founded by Yasuko Furuta …
Adidas and Lego come back to collaborate, redesigning the silhouette of the iconic Superstar
It’s never too late to express your creativity and have fun. Adidas and Lego show it like this! Funny designs that …
From the automotive track to the catwalk. Ferrari debuts in fashion luxury with a refined and futuristic collection
Ferrari embarks on new paths giving life to a collection signed by Rocco Iannone, with a futuristic fashion show in …
YOOX inaugurates HI GUY_Z! : an interactive space dedicated to Gen-Z where you can be yourself
The marketplace "luxury at bargain prices" has inaugurated a whole new area dedicated to Generation Z: HI GUY_Z! What is Generation …
Summer: Combat boot yes, combat boot not? These Dr Martens boots make everyone happy
Wait! Selection not to be missed: Dr Martens Devon Heart Now we will tell you about one of the greatest debates …
Nespresso X Chiara Ferragni Temporary Cafè: Chiara’s world in the heart of Milan
How do you say? When a Pope dies, he makes another? When one door shuts, another opens? And then, closed the …
In the world of “Space Jam: A New Legacy” with the collection signed Nike and Converse
The world of Space Jam becomes completely real through a collection signed Nike and Converse. Space Jam fans are anxious for …
Cocoricò, the clubbing temple opens the doors to MUDI: a “discocratic” museum of contemporary art
In the famous pyramid of the Riviera Romagnola, MUDI is born: the first "discocratic museum of the planet": contemporary art …
Ememem, the master of “reparative street art” we need
The artist "repairer" has also arrived in Italy. His canvases? Holes, roads, manholes and cracks. Quante volte girando per le strade …
The sophisticated “sport” in the latest sneaker by Givenchy
Elegant but performing, the new sneakers by Givenchy GIV 1 designed by Matthew M. Williams is the perfect combination of …
Zara and Havaianas are ready for the summer with two flip flops “for an epic summer for everyone”
Havainas, the evergreen flip-flop shoe and Zara, the founder of today’s "fast" fashion, collaborate in a mini capsule suitable for …
Fendi Caffè: the terrace of La Rinascente in Milan dresses Fendi and covers with FF
For about a month, from 11 May to 7 June, the "Bar" in the Food Hall of the Milan’s Rinascente …
Gucci Garden Archetypes: the talent of Alessandro Michele on display in Florence
The Gucci Garden in Florence opens its doors to the public for "an immersion in the kaleidoscopic aesthetics of Alessandro …
Trend Alert! How to draw inspiration from Emilio Pucci’s SS 2000
So current, it could look like a fashion show today. The Spring Summer 2000 collection by Emilio Pucci will make …
Aitor Throup, conceptual fashion and its virtual collection in the Nft world
Fashion is expanding more and more in the world of NFT. This time the protagonist is an Argentine multicreative. In the …
Maison Valentino and the new sneaker “One Stud” to wear on Snapchat
Maison Valentino presents the new sneaker Valentino One Stud during the show of the collection Fall 2021. Another example of luxury …
Our selection of Stan Smith not to be missed for the summer season
Iconic, versatile and present in the shoe rack of almost all of us. The Stan Smith of Adidas have been …
Travis Scott, Nike and Fragment design: let’s find out more about the next collaboration signed by the trio
A few weeks ago we unveiled some details of the collaboration between Travis Scott, Nike and Fragment design that everyone …
SSENSE and Loewe take us to the island of fun, with the capsule “Paula’s Ibiza”.
Ibiza calls, Wait! replies. The capsule collection not to be missed to fly directly to Ibiza. SSENSE, Canadian luxury marketplace and …
Louis Vuitton getting closer to Gen-Z. BTS, a young South Korean boyband, will be the new brand ambassadors
Louis Vuitton and Virgil Abloh open the doors to the Gen Z, selecting the world icons of K-Pop "BTS". The news …
The fashion world mourns the beloved Alber Elbaz
Alber Elbaz, a star of the fashion system, on the day of April 24, lost his life at only 59 …
Trend Alert! Our selection of summer straw and wicker hit bags
Among the hit bags of the summer there is no shortage of wicker and straw. The selection of Wait! for …
Provocative and unconventional, so HARAM perceives upcycling fashion
"Another independent fashion brand trying to be as sustainable as possible." So its founder defines Haram. Definitely one of the many brands …
Stan Smith Mylo: the sneaker of the future by Adidas made of mushrooms
The world of fashion and luxury is always greener! Adidas launches the "Stan Smith Mylo", an important novelty in the …
The Gucci – Balenciaga dream comes true in an unforgettable collection
Just a few days ago we talked about a possible collaboration between Gucci and Balenciaga. The many rumors were revealed …
Dunk Low “Easter” and “Free 99”: unveiled the release of the colorful sneakers of spring
Remember the colorful Dunk Low Easter? There was rumor of a possible release in the days before the Easter holidays... …
Gucci and Balenciaga will a couple in a capsule without equal?
Since the news has spread, it’s all over the world, everyone asks the same question: Will we really see two …
Chiara Ferragni mania: the social queen and Tod’s together for solidarity and the new generations
The influencer enters the fashion group of Diego della Valle: "we will try to build projects of solidarity and support …
The hidden side of Bikkermbergs in Steel Cut Mountaineering Boots
Not just sports! Dirk Bikkermbergs is much more! Steel Cut Mountaineering Boots reveal the brand’s most experimental and avant-garde spirit. "Sporty, …
The unmistakable aesthetics of Maison Margiela and the sporty soul of Reebok come to life in the “Classic Leather Tabi Bianchetto”
After a first launch, shortly after the start of the new year, the extravagant "Bianchetto", the result of the duet …
“Xupermask”: the I-Tech mask designed by Will.i.am is on everyone’s lips!
Minimal design, ultra-modern, technological and hyper safe, the mask created by Black artist Eyed Peas in collaboration with Honeywell is …
NFT and crypto art, how will they influence the fashion system?
The trend of Nfts is increasingly widespread and expanding. Let us make light to understand what it is and how …
Satan Shoes: directly to hell with the sneaker signed by MSCHF and Lil Nas X with drops of blood
"Better to reign in hell than to serve in heaven". So MSCHF, after creating the Jesus Sneaker, descends into the …
Jacquemus brings spring into the home of Parisians with bouquet of flowers from the family farm!
Receive a breath of freshness and romance from Jacquemus directly at home? In Paris you can! This is the latest brilliant …
“The Hype” the future talent show that will do streetwear justice!
For the first time on the little screen will be recognized the importance of streetwear in the fashion scene with …
The best surprise we can find inside the Easter egg? A pair of Dunk Low Easter!
Other than Easter egg, this year we want a couple of Dunk Easter! Spring started a few days ago, the days …
The new collaboration Slam Jam x Converse brings us back to the essential beauty of nature
"Slam Jam & Converse collab re-imagines the approach to the landscape". This is how the new Slam Jam x Converse …
The best Golden Goose sneakers of the year for him and for her!
The complete list of sneakers for fans of Golden Goose! Golden Goose, born in Venice, is now a brand of footwear, …
Stone Island and New Balance announce a “partnership between two cultures of innovators”
Stone Island and New Balance have communicated through an Instagram post their future collaboration. Curious? "A PARTNERSHIP BETWEEN TWO CULTURES OF …
Represent x Megadeth: luxury streetwear with a metal twist!
Represent, famous for its luxury streetwear, tells the story of American heavy metal legends Megadeth in a capsule of three …
Is Virgil Abloh’s Dunk Low collection ‘The Twenty’ a reality or just a wish?
Hoax or no hoax? That is the dilemma! Last night, Nike and Off-White's "The Twenty" collection was announced. But the …
Kim Jones returns to collaborate with Nike with two Air Max 95 and matching apparel!
After months of waiting and shouting finally unveiled the capsule designed by Kim Jones, for Nike. The protagonist of the …
Art and mythological figures come to life in the capsule signed by Louis Vuitton and Fornasetti
Today, Louis Vuitton has finally unveiled the first examples of the capsule collection made together with Fornasetti, a Milanese atelier …
Unveil the next Off-White x Nike Air Force 1, colorful and radiant!
The next, perhaps still far away, Air Force 1 signed by Virgin Abloh made their first and timid appearance! Virgil Abloh …
Drake and Nike take to the field once again with NOCTA: the collection for everyone!
The NOCTA Nike collection signed by Drake, returns for the third time with the black protagonist! The first capsule, the result …
The NBA Championship jacket becomes a sneaker thanks to the partnership between Converse and Chinatown
The new capsule of sneakers presented by Converse and Chinatown comes from the iconic jackets designed by Jeff Hamilton between …
Nike SB and Supreme return to the scene with a Dunk Low a tribute to the OG model, of the year 2003
Four versions of Dunk Low will be released on the official Supreme website on March 4th. What is your favorite? After …
Gilberto Calzolari’s rigorous but insane woman supports the environment, art and culture!
The new collection FW 2021-2022 by Gilberto Calzolari "At this Stage" is a real appeal to the reopening of places …
Authentic, original and responsible: the new GANNI x Levi’s collection
From Copenhagen to San Francisco, GANNI and Levi’s shorten distances with a timeless capsule collection based on authenticity. In 1999 GANNI …
collaborations
collaborations
limited edition
limited edition
Shows & Events
Shows & Events
Sneakers
Sneakers
Nike and Doernbecher Freestyle together for children’s health, with a new pair of Air Jordan I
Since 2003, Nike, with the Doernbecher Freestyle program, has raised millions of dollars for OHSU Doernbecher Children’s Hospital, with the …
Kim Jones inaugurates the new era of Fendi by paying homage to the “powerful dynasty”.
Finally the long-awaited Milan Fashion Week has opened the dance. Among the first protagonists of digital shows stands out Fendi …
Héctor Bellerín x H&M: “Live for a purpose. Dress accordingly”
The H&M collaboration continues, with well-known faces of great value. This time it’s the turn of Héctor Bellerín, a footballer …
Juanita Care: works of art where you don’t expect!
Juanita Care, designer of gioelli, realizes real works of art to wear in her mouth. Now it is no news to …
2×1: Kanye West and Adidas give us the release of two Yeezys
The couple that bursts formed by Kanye West and Adidas is really ready to explode in March. The two will delight …
Dior-ID, next luxury sneakers cult?
The new model signed Dior, ID, has all the cards in order to become the next must-have in the theme …
Supreme unveils SS 2021 lookbook
Supreme, in the last few hours, presented the lookbook of the Primera/Estate 2021 collection. Despite the acquisition of the brand by …
Eternal indecision between elegant shoes or sneakers? Peterson Stoop takes care of it
Eternal indecision between elegant shoes or sneakers? Peterson Stoop takes care of it An all-female brand, founded in 2016 by Jelske …
Dolce&gabbana’s Italian excellence flies to Seoul with a new flagship store!
After presenting the AI 2021/2022 men’s collection, at the beginning of the month, Dolce&gabbana opens a new flagship store in …
Palace unveils the preview of its latest collaboration with Adidas
In these days, Palace has presented the Spring 2021 collection, numerous inspirations and different references. Among them, there is a …
Grandma trand: romantic and nostalgic, the crochet protagonist 2021!
The must-have of the coming seasons? Whether it’s a bag, a necklace, a bikini or a skirt.. anything as long …
The beloved Nike Dunk High Ambush paints of the colors “Chicago”
The New Year has just begun, but Nike and Ambush have already reserved great surprises for us. The hybrid between the …
Nike presents the Cosmic Unity for a 100% sustainable future!
Appearing for the first time at the foot of basketball star Anthony Davis, Nike unveils the release date of the …
Louis Vuitton’s promise for UNICEF continues, with new colours and the teddy bear Doudou Louis
Since 2016, Louis Vuitton has been raising donations for children in need of UNICEF, raising the valuable sum of nearly …
The new Coach x Champion campaign celebrates the American dream in a contemporary way!
Paloma Elsesser, plus-size model, and the stars of today’s world of Tik Tok and Instagram, are the new protagonists of …
The new colorways of the New Balance Vision Racer by Jaden Smith are literally spatial!
New colors coming out for the beloved New Balance Vision Racer by Jaden Smith. It’s not the first time that the …
COMME des GARÇONS opens the book and shows the new sneakers in collaboration with Nike
The "black&white" collaboration between COMME des GARÇONS and Nike continues with the new Air Foamposite One. It’s certainly not the first …
Want summer and lightness? The new Adidas ZX 8000 Frozen Lemonade
The new sneakers by Adidas are a breath of fresh air, or better a glass of refreshing lemonade on a …
From hell to heaven with the new Fall 2021 collection by Vetements
After a season of absence, Vetemens returns to the scene in style with the largest collection ever. The absence on the …
Give new life to your Air Force, with the sole “Chunky”
Twins Design Studio, specialized in customization, gives new life to your Air Force 1 with an over sole! Chuncky is a …
Nike says goodbye to 2020 with a pair of Air Jordan 11 Adapt that self-fasten
Available online from December 30 the Air Jordan 11 Adapt are a hybrid between the legendary silhouette Jordan and the …
Milan Fashion Week Men’s AW 2021 – 2022: everything you need to know!
From 15 to 19 January 2021 will take place the annual appointment with men’s fashion. Between physical and virtual meetings …
New Year’s Eve 2021: look tips to shine at home!
Five look ideas to greet this endless and tormented 2020, without having to buy anything! It’s already all in your …
A Blazer Low is the new entry in the NIKE x SACAI family
Continue the relationship between Nike and Secai, which from 2019 brings out sneakers without equal! The release is expected in …
Brands & Designers
Brands & Designers
fashion icons
fashion icons
new talents
new talents
Shows & Events
Shows & Events
Street Souk and Off-White together to support the “young nigerian women”
Off-White founder Virgil Abloh makes a t-shirt for Street Souk: a world-class event focused on celebrating the vibrant streetwear culture …
The Lakers win the Finals 2020 and receive a ring covered with stones, but especially memories!
Fans will know that the Los Angeles Lakers beat the Miami Heat in the 2020 NBA Finals. What better gift …
“This is not a Moschino Toy”: Jeremy Scott does not stop playing and presents the Moschino Teddy Pop Shoes
Moschino Teddy Pop Shoes: the latest creation by Jeremy Scott, brings back the mind to happy and colorful memories, between …
The monthly appointment with Prada Timecapsule continues! Unveiled piece #12
Minimalist and surreal is the piece of the Prada Timecapsule of December 2020. Prada Timecapsule - scheduled every first Thursday of …
The message of hope behind the two “Pantone color of the year” 2021
17-5104 Ultimate Gray and 13-0647 Illuminating, the colors chosen by PANTONE for 2021 ever closer. A combination of two seemingly …
The new Chelsea Rainwalker by Stutterheim: to be glam even under the umbrella!
The Chelsea Rainwalkers of Stutterheim are finally available again! Don’t let them get away! "Melancholy, if embraced rather than feared, can …
Chocolate mania! The Adidas HU NMD are tinged with chocolate
The trend of the chocolate brown season continues, this time on a pair of Adidas HU NMD. Available today 15 …
Let yourself be enveloped by Pangaia and its 100% green duvets filled with flowers
Hyppie soul in hipster body. Pangaia, the eco-sustainable brand and its line of "floral" duvets FLWRDWN The lovers of colors and …
Hyper ugly and nostalgic: the three sweaters launched by Microsoft that have driven the public crazy!
Just a few days to the Ugly Sweater Day (December 18) and Microsoft amazes us with three sweaters really Ugly, …
This year Moncler, for Christmas, spares no expense and gives himself Stone Island!
The board of directors of Moncler said yes to the plan of aggregation of Sportwears Company, company that holds stone …
S.O.S gifts: the Christmas list by Wait! (for her) that you need!
Stress choice for the perfect gift? Don’t worry! Wait will take care of it this year! A list of hyper …
S.O.S gifts: the Christmas list by Wait! (for him) you need!
Stress choice for the perfect gift? Don’t worry! Wait will take care of it this year! A list of hyper …
Brands & Designers
Brands & Designers
fashion
fashion
fashion icons
fashion icons
fashion news
fashion news
“I am there for Milan, with the Milanese, with feeling”. Giorgio Armani and his wish for a Christmas and a better future!
"I am there for Milan, with the Milanese, with feeling". Monday, November 30, with a real poster campaign for the …
Gia Couture Firenze: the “hit” boots of the moment for fun, casual and powerful women
"100% made in Italy" is the must-have of this season. The boots of Gia Couture Florence are conquering the hearts …
collaborations
collaborations
fashion
fashion
fashion icons
fashion icons
limited edition
limited edition
DR. MARTENS X WTAPS is coming. Buckle up!
Dr. Martens continues to celebrate the 60th anniversary of the iconic 1460 boot. This time the model receives a militarist …
Finally unveiled the release date of the Air Jordan 1 “Colores y Vibras” by J Balvin
After a year of spoilers and uncertainties Nike confesses the release date of the sneaker fruit of his collaboration with …
Basketball bag: the must-have not to be missed!
The most hype bag of the week is in the shape of a basketball. We present the models of TOMME*, an …
Reflective Second Skin Balaclava by Marine Serre
Protection and apocalyptic charm the right accessory to move forward in this uncertain future. Already one of the most discussed trends …
“Iconic and eco-sustainable” is the new collab Prada x Adidas
The partnership between Prada and Adidas continues with a new fully recyclable sneaker. Prada and Adidas have already amazed us in …
Rashford and Burberry together to win the most important matches: poverty and education
The English fashion house launches a charity project together with Marcus Rashford, striker of Manchester United, for the fight against …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
