MeetTheBrand: Interview to Mauro Piras, co-founder OffTopic.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
Glow&Flow: shampoo and conditioner are summer new entry of Fragile Cosmetics
THE NEWS OF THE SUMMER Franco Gobbi and Manuela Affatato, founders of Fragile Cosmetics, we met them a few months ago, …
MeetTheShop: Interview to Ezio and Leonardo, founders of Soul4Skin, korean skincare in Milan. “Give a soul to your skin, and it tanks you”
MeetTheShop, just like MeetTheBrand, is a window on the world of emerging and independent shops in Italy. The time of …
Kylie Cosmetics arrives in Italy. What will change? Launches date and live appointment.
Kylie Cosmetics, Kylie Jenner's make-up brand will arrive in Italy. After the Kylie Skin line, the products dedicated to make-up …
MeetTheBrand: Interview to Debora Pollina, founder of Alia Skincare. A beauty journey south.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time for a break from …
MeetTheBrand: Interview to Chiara and Jamila, MySkin Care. Take care of ourself it’s easy.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
MyHappyPlace it’s out now, a platform about wellness by Adamà
There is a news in the Adamà headquarter, the Federica Perissinotto brand. We have already met her in the company of …
MeetTheShop: Interview to Gaia Brivio, founder of Gea Shop. “Love for the sea, nothing more commonplace, but nothing stronger”
MeetTheShop, just like MeetTheBrand, is a window on the world of emerging and independent shops in Italy. The time for …
MeetTheBrand: Interview to Federica Perissinotto, founder & CEO of Adamà Skincare. Wellness is circle.
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
A new project by Harry Styles: he’ll launches a beauty brand his own
HARRY STYLES A BEAUTY BRAND ALL HIS OWN There have not yet been many rumors about it, but it is known …
MeetTheBrand Interview to Fabiola, co-founder of In Astra. Which smell got a star?
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
5(+1) beauty products MUST HAVE of the moment you should know
The beautiful days are coming, and with them the warmth we have longed for this winter. The arrival of Summer …
MeetTheBrand: Interview to Elisa Grimaldi, Digital Marketing Manager of Cosmesi Siciliana, parfume of a true land
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time for a break from …
The oscar goes to… All the beauty looks of 93rd edition of Academy Awards
Lips are back as protagonists for the 93rd night of the Oscars, after a number of months of which we …
MeetTheBrand: Inteview to Valentina Curcio, founder of GreenDust Cosmetics, respect nature with
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
Short guide about SPF: why and what choose this one
SPF (SUN PROTECTION FACTOR) WHAT IS IT? The SPF (Sun Protection Factor) is the index used to indicate the protection factor …
MeetTheBrand: Lalì Natural Cosmetics, Interview to Sara e Daniela, how to realize a dream from an unexpected
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time for a break from …
SUMMER DUNE: New make-up line from Dior Make-up inspired from soft dunes of the desert
SUMMER DUNE: New limited edition from Dior Make-up The new Dior make-up line for Summer 2021 debuts these days. Bronzing lands, …
Rouge de Beauté Brillant new lipstick from Guccy Beauty, a breath air of Spring
Guccy Beauty launches Rouge de Beauté Brillant, a hybrid product between the healing properties of a balm and the pigmentation …
MeetTheBrand: Interview to Manuela & Franco, founder of Fragile Cosmetics, ethic and aesthetic
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
Guide to PRO AGE products: truth and good habits
PRO-AGE MIRACLE WANTED One of the most desired and sought after products ever in the cosmetic field is undoubtedly the "anti …
NotOrdinaryTalks: Interview to Adry De Martino: illustration, socials, Tatuaggini Coraggiosi and Rocky Balboa
NotOrdinaryTalks is the one-to-one chat, one of those we rarely do lately. The guests of the format are very different …
Fenty Beauty don’t stop: will come EAZE DROP
Fenty's latest beauty release dates back to December, when FentySkin landed at Sephora Italia. After a long and anxious wait, the …
MeetTheBrand: Saeka Skincare, where Japan and Tuscany meets up and
MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from …
HEY BROH: brow gel from Espressoh out now
Espressoh is the make-up brand that has conquered everyone's make-up bags in just a few years. In fact, it is …
Unilever delate “normal” word to its pack, a signal of inclusive beauty strategy.
Unilever is a British-Dutch global company with over 400 brands in more than 190 countries. If you haven't figured out …
Glowria new beauty box, out now in Italy
THE BEAUTY BOX Beauty boxes are a constantly expanding phenomenon. About a dozen products, or a little less, closed in a …
Lady Gaga show off a fur hat, and started the shooting of “House of Gucci”
Lady Gaga was immortalized wrapped in a fur coat, and a white fur hat. The Italian-born star returns to the …
Barbara Palombelli’s monologue at Sanremo Festival and all the things that we won’t listen anymore also after 8 March
THE ORIGIN OF 8 MARCH Yesterday was March 8, what we hastily call "Women's Day", but it would be correct to …
L.O.V.E. (assai) at Milan Piazza Affari it’s a colorfoul act of denounce in favour of women
L.O.V.E. is an acronym (of Liberty, Hate, Vendetta, Eternity) and the title of the sculptural work by Maurizio Cattelan in …
The second night of Sanremo Festival: between Elodie and Achille Lauro’s tribute to Mina
Last night in Sanremo took place with the other tranche of singers competing, 13 per evening. As anticipated, Elodie led the …
All the beauty look for the first night of Sanremo Festival
BEAUTY LOOKS OF SANREMO Sanremo Festival has been hosting young singers that conquered musical scene. A breath of fresh air, which …
“CIAOMONDO”, live classes with Licia Florio for (re)discover yourself
LICIA FLORIO: nail polishes, suits, and "CIAOMONDO" Licia Florio, a name that needs no introduction, after its line of enamels and …
MeetTheBrand: 1981Lab of Francesca di Palma
Hi Francesca, thank you for accepting our invitation. How was your beauty cosmetics brand born? How was your passion for this …
Lip tint: the smart product that let you show off lipstick also under mask
LIP TINT: THE MASK-PROOF PRODUCT The Pandemic has changed many of our habits. One among many, albeit at a first superfluous …
February beauty products to dicover waiting to Spring
February announces a climatic context with a spring flavor. We expect milder days and some excerpts of rigid Winter. Let's …
Interview to Luisanna Mundula, founder of The Indie Beauty Shop
The Indie Beauty Shop is a beauty e-commerce, of carefully selected products, sees the light in November 2020, in full …
True&False: fake myths about beauty
The myths about skincare are passed down and ingrained. We've been carrying them around since our mother first told us …
BeardCare: 5 shaving product you can’t miss
Beardcare is a routine that many are rediscovering. Trends are complicit. Let's find out together two steps of the beardcare …
The Ordinary: new concealers are out now in 36 shades
THE ORDINARY CONCEALER The Ordinary, the Deciem brand, which has been offering minimal but functional skincare, since 2016, has just launched …
NotOrdinaryTalks: Interview to Valentina Leporati, the gluten-free warrior
THE SOUNDTRACK VALENTINA CHOOSE FOR THIS INTERVIEW Just before starting our virtual chat i get a message "Give me a few …
Kamala Harris loves Converse’s sneakers and fire up the debate about new Vogue’s cover
Kamala Harris is a name that has entered history with a studs-up leg, and is that of the new US …
Elodie x Sephora: the new Sephora’s capsule in collaboration with Elodie
Elodie di Patrizi, aka Elodie, is having a rapid rise, between successful hits and Sanremo looks that are hard to …
Light up 2021! Try the rituals to a better new year
In 2020 we spent a lot of time in our homes and the still uncertain new year brings with it …
MAN SKINCARE: male guide to start skincare
If you have clicked on this article, it is because you have already tried to make some masks with your …
SkinRecovery: The Skincare routine to start 2021
We have said goodbye to the old year for several hours, and with small steps we engage in personal reflections, …
Interview! Holidays alone, an open conversation with Chiara Maiuri
"What are you doing on New Year's Eve?" How much did you hate this age-old and sickening question? This year …
LAST MINUTE: The not ordinary guide to Christmas beauty gifts
There are just two days left to Christmas and you still haven't ready your the gifts? We have already talked …
Editorial: “Rocking around the Christmas table”
The scent of lasagna, guests meticulusly dressed, tables set since the previous day, dried fruit and sweets that breaks long …
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Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
