Authentic, original and responsible: the new GANNI x Levi’s collection

From Copenhagen to San Francisco, GANNI and Levi’s shorten distances with a timeless capsule collection based on authenticity.

In 1999 GANNI changed fashion forever, thanks to a unique approach towards pure and spontaneous femininity. Today, a whole host of #Gannigirls wear these extremely cool garments, free of any constraint, to live their femininity to the fullest.

The capsule, made with Levi’s is intended to create a bridge to bridge a gap between two parts of the world seemingly almost opposite. How? Reinventing great classics of the American brand, with the fresh air and Scandinavian inspiration of GANNI.

But not only that, the capsule is super sustainable. The attention to the environment is a theme that is close to both and precisely in this lives their meeting point. Each garment is made of hemp fibre as an alternative to cotton, whose cultivation requires 70% less water.

Denim shirts are enriched with romantic collars with rouge, high-waisted jeans are painted with floral prints, can not miss the jackets and colored t-shirts that go to complete the casual look.

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All about Levi’s!

Posted By

Erika Nappo

Laureata in Fashion Design e aspirante stylist. Innamorata della scrittura e delle parole. Fashion victim dal momento in cui ho indossato le mie prime scarpette Pepè in rosso granata. Credo nel superpotere dell’ascoltare e tutto ciò che non dico, lo scrivo.