adidas Superstar sneaker 50th birthday

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THE COMPANY CELEBRATES THE HISTORICAL SNEAKER WITH AN AD HOC COLLECTION

2020 will be an important year for the adidas Superstar sneaker. In fact, the iconic urban shoe of the German company celebrates its first fifty years, after having been worn by the feet of millions of people around the world. In particular those sub-cultures that over time have ended up becoming real pop phenomena.

For half a century, athletes, artists, creatives and collectives of all kinds have interpreted Superstar in their own way. They do it with reinterpretations and combinations that from time to time add further meanings to the legendary history of the silhouette.

Declined in Bape Camo, enlivened with all the colors of the rainbow according to Pharrell‘s wishes or re-imagined by Undefeated, Bad Boy Records and many others, Superstar has always been a blank canvas that unites the creative communities of the entire planet.

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But what is the success of the adidas Superstar sneaker? To the essentiality of its design. The original Superstar silhouette was born in response to the new levels of competition that were revolutionizing the world of basketball. Prior to the launch of the shoe, the adidas designers in Germany and France had explored various methods to exploit the rubber tip as a protective detail. By adding the legendary ribs that are now synonymous with the Superstar as we know it today, adidas France proposed the shell tip, revolutionizing the footwear sector.

Now all that remains is to enjoy the tribute collection in stores and online, awaiting further news on this important birthday.