Adidas has launched new trainers that are printed out using oxygen and light, it is about the Adidas alphaedge 4d model.
The futuristic new shoes draw on the latest manufacturing techniques, which Adidas says allows them to specifically shape the shoes so that they respond to the person wearing them.
The shoes are created with what Adidas calls “Digital Light Synthesis”. That is a process created by a company called Carbon that works with Adidas to create the sneakers.
In short, and a little more simply, the process is something like 3D printing is that it uses liquid polymer rather than solid plastic. It uses oxygen and light to shape that plastic. When the material is hit by light, it hardens up, and when it is hit by oxygen it stays liquid, allowing the shoes to be more light and comfortable.
The new sneakers cost £229 and will be available in limited numbers through the Adidas app from the end of the month. They will also come to select retailers.
Prev
Next
More from fashion
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: …
