Accessories: Stella McCartney's sustainable eyewear

Stella McCartney Sustainable Eyewear

If there is a fashion brand that has bet everything on sustainability since the beginning it is Stella McCartney. The eponymous brand of the English designer launched in Paris in October 2001, has never kept silent the goal of creating luxury clothing focusing on elements such as eco-leather, fur-fake-fur, natural fabrics and the concept of circular solutions, not to waste and pollute. It could not be that way also with the new eyewear collection from the fashion house.

Advanced technologies and sophisticated design make up models created «with materials from sources managed responsibly, such as bio-acetates, derived from raw materials and renewable.» They explain from the company. Furthermore, this ingredient is completely biodegradable, since it is made of wood pulp fibers and free of phthalates, which is important if you think about the use and abuse – sometimes unavoidable – of the plastic, the primary component of most of the glasses worn. The acetate, with which the latter are produced, contains the DEP «a standard plasticizer, derived from petroleum.» They continue from the Kering offices, colossus with which McCartney has always collaborated.

Stella McCartney Sustainable Eyewear

It’s been a long time since the designer presented her graduation thesis with a fashion show at Central St Martins in London in 1995. Kate Moss, the protagonist of the 2019 spring-summer campaign together with Kaia Gerber – was there to support her and take her on the catwalk along with pals Naomi Campbell and Yasmin Le Bon. Also her father Paul was present, not only physically but also from the artistic point of view: he composed for the occasion the song Stella May Day. Today Stella McCartney is increasingly considered; her fashion is taken seriously. In fact, no one ever doubted her talent, otherwise a French fashion house like Chloé would never have pinned her as a creative director in 1997, two years after her debut défilé.

Vegetarian, attentive to climate change and eager to create clothes and accessories with the lowest possible environmental impact, the designer continues her stylistic path, her aesthetic, even in eyewear, the world where creativity is often synonymous with extravagance and not of care for the intrinsic aspects of the product.

stellamccartney.com