Dior opens the doors to ABCDior, the very first personalization pop-up station of the French Maison in the Western Countries.
The location chosen for the first experiment is in the heart of New York City, situated indeed a few steps from the iconic flagship store in Greene Street, in Soho, the most vibrant borough of the big apple.
The idea behind ABCDior is to encourage a service able to enhance the in-store experience, to keep alive for longer the euphoric moment that still makes you choose to finalize “important purchases” in store and most of all to see an object take life and become unique and exclusive, through the personalization in real life. The personalization station confirms in full Dior style the attention to detail and the dedication to the artisan culture, one of the core values behind the Parisian fashion house.
The ABCDior pop-up shop will be officially opened to the public till the 21st of May 2021 and the enthusiasm of the most loyal fans is already palpable.
More Info:
Instagram: @Dior
____________________
If you liked the article, read also:
Kim Jones has unveiled the Fall 2021 Men’s Dior collection
