A few days ago, Friday 30 July, the Canadian singer and producer @The Weeknd stunned his followers by completely clearing his Instagram profile.
Within minutes, he removed all of his posts, including his profile picture to reappear shortly after with a single photograph followed by a video teaser.
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This strategy is not new for The Weeknd which, shortly before the release of a new album, tends to make a clean sweep of the past by creating a certain suspense accompanied by a strong expectation among fans.
He did so again this time, closing the era of After Hours and announcing the arrival of a new Dawn (name of the new album).
The video teaser of 1 minute and 40 seconds, published on the Official Instagram profile of The Weeknd, projects the viewer into space, into a world with a fiery sky, running towards a luminous rising planet, here is the name of the album “The Dawn” .
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The musical style differs from the pop that has characterized the artist’s career so far. In fact, it approaches a new retro wave style born in the eighties, which therefore incorporates electronic sounds, synthesizers, samples and recordings.
