Samuel Ross revolutionizes his brand and presents it exclusively in Milan, thanks to the collaboration between the Camera Nazionale della Moda Italiana and the British Fashion Council.
The well-known brand of the London based designer is ready to change its face and does so through a silent revolution: the cool guy from Generation Z has grown and replaced by the working man.
“There is the feeling of wanting to go from adolescence to adulthood”, so Ross made the transition from being street to sartorial sophistication, elevating to menswear luxury.
The Fall/Winter 20 collection is the starting point: an upgrade in the reinterpretation of industrial silhouettes through the study of asymmetrical shapes, inedited materials – such as nylon with foam coating – and a rich color palette, defining a new look both in the workwear than in formal.
A-Cold-Wall praises a sophisticated tailoring that resumes, in “fluid” shapes and fabrics, from the philosophical concept of water, which has always been the element from which everything originates.
Eyewear is signed by the collaboration with Retrosuperfuture and completes the collection.
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