Matthew M. Williams and Nike together again with NIKE MMW SERIES OO4

Nike x Matthew Williams

Nike and Matthew M. Williams, after the release of the Nike Zoom MMW 4 last December, are back to collaborate. It is a teachwear collection that takes the name of NIKE MMW SERIES OO4. The announcement was made by Matthew himself on instagram.

We don’t know much about the collection, in fact for that we have to wait for the release scheduled for May 27th. From what we have been able to glimpse in the teaser, launched on social media, it will be purely sportswear. In addition to the garments that can be seen in the video, such as jackets, hats, bodysuits, two new colors of the Zoom MMW 4, Triple Black and Rust Factor, also make a brief appearance.

Nike x Matthew Williams

Nike x Matthew Williams 3 What is most striking about this collaboration is undoubtedly the idea of the launch. Certainly not the use of a social network like Instagram, but everything behind it. Mini videos are presented in which characters are filmed doing yoga, counting, doing exercises, as if immersed in their own world, as if they were looking for a fusion between their mind and their body. And indeed it is so. What we want to focus on is that training is much more than a simple physical act: it is concentration, perseverance, discipline, sport but also life. This is why the intent of Metthew Williams, who appears in the video, together with Isamaya Ffrench and Yves Tumor, is to interpret this fusion between body and mind, movement and rest, which will culminate in the achievement of rigor, resistance and above all of a resilience.

In short, we can say that it is certainly not a collection thrown in and left to itself, but cared for and thought out down to the smallest detail. Everything has been designed to reflect this philosophy by combining understated craftsmanship and great artistry. All this is NIKE MMW SERIES 004.

The NIKE MMW SERIES 004 collection will be available from May 27th with a worldwide launch

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