Farfetch collaborated with Gucci for the first campaign to launch the “Off The Grid” collection, the sustainable initiative announced by Gucci last year to promote circular fashion in the present, but above all, in the future of fashion, with a series of garments and accessories made from recycled or sustainably sourced materials, such as ECONYL, a type of regenerated nylon.
In fact, The campaign is entitled “Imagined Futures” and sees the participation of some leaders of the fashion, art and ecology industries, such as the American sustainability expert Dominique Drakeford, the British musician Kam-BU, South Korean artist Novo and Wallet Magazine editor, Elise by Olsen.
Each of them has devised an utopian vision of their future translated into true photographic works of art signed by Seana Gavin. For example, for Kam-Bu the world of the future is a completely green “modern metropolis”; for Novo, the future is living in a large “harmonious village”, with many open spaces, while for Dominique Drakeford it would be nice to live in the heart of the jungle where waste is transformed into new objects.
The collection is now available on Farfetch.com.
More from Brands & Designers
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
Heaven: Marc Jacobs’ youth collection for fall/winter 2021
On the occasion of the world day for mental health, Marc Jacobs launched the Heaven collection, in honor of young …
